Wednesday, September 24

🌟 Today’s Highlights:

• Instagram is cracking down on its teen protection features

• Amazon is rolling out new ad features ahead of the holiday season

• Want UGC campaigns that outperforms branded ads?

• 📊 Stat of the Day: CMOs estimate that 45% of the data their teams use is incomplete, inaccurate, or outdated. (Source: TL;DR Marketing Newsletter)

• 💡 Today’s Insight: 10 Marketing KPIs That Actually Drive Growth

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⚡️ Today’s Headlines ⚡️

✨ Instagram is making moves to tighten up its teen protection features. The updated AI detection will automatically limit interactions with certain accounts when it determines that the user is under 18.

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🛍️ Amazon is launching new tools for retailers to make their ad experiences smoother. The updates include smarter AI insights, a new regional launch option, and upgraded vine reviews.

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👏 YouTube launched a new likeness detection tool for all creators in the Partner Program. It uses facial scans to spot deepfakes and unauthorized use of your face.

💡 Today’s Insight 💡

10 Marketing KPIs That Actually Drive Growth

🗞 TL;DR - The dreaded “prediction problem” is a dilemma that seasoned marketers know all too well. It’s the gap between having data and knowing what’s coming next when predicting revenue growth.

But with companies tightening their marketing budgets, traditional marketing metrics don’t cut it anymore. They’re vague, confusing, and essentially just a “best guess” for what to expect.

💡 Insight - HubSpot put together a deep dive of 10 marketing KPIs that leading subscription businesses use to predict and scale revenue growth.

1. Customer Acquisition Cost (CAC) Payback Period - How long it takes to recover the cost of acquiring a customer
   

2. Net Revenue Retention - NRR above 110-120% is the strongest predictor of sustainable growth
   

3. Lead Velocity Rate - The month-over-month growth rate of qualified leads
   

4. Pipeline Coverage Ratio - Companies consistently hitting a ratio of 3-5x pipeline coverage rarely miss their growth targets
   

5. Time to Value (TTV) - Fast TTV correlates with expansion revenue and reduces churn
   

6. Product-Qualified Lead (PQL) Conversion Rate - PQL conversion rates above 15-20% in trial models indicate strong product-market fit
   

7. Expansion Revenue Rate - The percentage of revenue growth coming from existing customers should ideally be 20-30% of total growth
   

8. Sales Development Representative (SDR) Activity-to-Opportunity Conversion - Tracking activities like calls and emails to qualified opportunities reveals sales efficiency trends before they impact revenue
   

9. Content Engagement Velocity - The rate at which content engagement–think downloads, views, and shares–converts to pipeline
   

10. Customer Health Score Trending - A weighted score combining usage, support tickets, NPS, and renewal risk

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