Wednesday, September 10

🌟 Today’s Highlights:

• Now you can pin your own comments on Instagram

• Google gives a more granular view into YouTube ads

• The secret to Alex Hormozi’s recent $105M launch

• 📊 Stat of the Day: ChatGPT has 700 million weekly active users as of August 2025 (Source: CNBC)

• 💡 Today’s Insight: Tips That Actually Help Boost Your Visibility on TikTok

🤫 Steal the Funnel Strategy Behind Hormozi’s $105M Launch

Alex Hormozi’s recent $105M launch was one of the most hyped events in the marketing world.

But what most people missed is the funnel that made it work.

My friends at Perspective put together a full 18-minute breakdown of the launch. You'll learn:

- Exactly how the funnel was structured

- Why it worked

- And how you can steal the same strategy

You’ll also get ready-to-use funnel templates so you can copy the system straight into your own business today.

100% free.

Watch the breakdown + get the templates →

⚡️ Today’s Headlines ⚡️

📸 Instagram now allows you to pin your own comments on your posts. This will provide another way to expand on your text captions and add additional info in the comment stream.

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👻 Snapchat launched its first open prompt AI lens. This new feature allows users to recreate images in the Snap camera or their camera roll using their own text prompts.

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📺 Google ads now allows Demand Gen advertisers to see separate performance metrics in YouTube In-Stream, In-Feed, and Shorts. The update is aimed at giving users a more specific view of which YouTube placements are performing well for them.

💡 Today’s Insight 💡

Tips That Actually Help Boost Visibility on TikTok

🗞 TL;DR - TikTok Promote is TikTok’s native in-app ad tool that can turn organic posts into paid campaigns. You choose a goal (like views, website visits, followers, messages, or profile views), define your audience, set budget and duration, then launch. This native feature can show you views, likes, comments, shares, profile visits, and demographics. Sprout Social broke down the best tips to make it work for you.

💡 Insight - TikTok Promote is a fast, low-friction amplifier; but not your bottom-line savior. To make it pay off:

1. Promote winners, not long shots
   Only boost content that’s already performing well organically. A flop doesn’t turn gold with money.
   

2. Match objective to creative
   Want website traffic? Include a strong, action-driving CTA. Chasing followers? Lead with brand-intro or identity vibes.
   

3. Start lean and iterate
   Like most other social ad tools, Promote allows you to set your own budget. Try starting with modest budgets like $3/day across different videos, audiences, and goals, then scale what sticks.
   

4. Custom targeting > Defaults
   Define your own audience via interests, location, and demographics, and track your audience metrics yourself; don’t rely on TikTok’s built-in targeting.

Takeaway: There’s pros and cons to TikToks’ advertising platform. For starters, it’s a basic tool that gets your content in front of more people and maximizes your organic content, but you won’t get in-depth analytics from it, and your boosted posts will come with a “sponsored” tag, which may thwart viewers. In short, it’s a great tool to use, but should be supplemented with others for deeper insights, and it certainly isn’t a “set it and forget it” ad campaign platform.

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