Wednesday, October 22

🌟 Today’s Highlights:

• Facebook is invading your camera roll

• Instagram is testing skippable ads in Reels

• Do you have a positioning problem or a growth problem?

• 📊 Stat of the Day: The overall influencer industry is estimated to reach $480 billion by 2027. (Source: Shopify)

• 💡 Today’s Insight: The Rise (and Reality) of Usage-Based Pricing

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⚡️ Today’s Headlines ⚡️

🤔 Facebook is expanding its photo and video recommendations feature. It can now scan the contents of your phone’s camera roll and suggest “shareable moments” that you can easily post on your Stories or main feed. Helpful or super creepy?

🔑 Organized data is the key to a profitable, AI-enabled business. Without it, dashboards lie and AI goes off track. This company fixes it. Meet the founder →

💰 X is rolling out a new pricing structure for its API access to appeal to smaller developers. The new structure makes X’s data access more flexible by charging based on actual usage rather than a flat monthly fee and fewer rate limits.

📬 My favorite podcast (besides my own) just launched a newsletter breaking down lessons from the best entrepreneurs building 8 & 9-figure businesses right now, so Sign Up For It HERE →

🧪 Instagram is testing skippable ads within Reels. Users now have the option to hit ‘skip’ and move past an ad when scrolling. This update parallels YouTube’s similar format that allows people to skip video ads that appear during content.

💡 Today’s Insight 💡

The Rise (and Reality) of Usage-Based Pricing

🗞 TL;DR – Usage-based pricing has become the default for AI companies, with over 60% of them adopting it into their structures. Customers want flexibility, finance teams want margin alignment, and AI’s variable costs make static seat-based pricing outdated. But implementing UBP is a deep technical challenge that involves precise metering, flexible logic, and airtight billing automation.

Lago’s playbook breaks down how to design scalable usage models, pick the right pricing metrics, and build a developer-friendly billing system that doesn’t drain your roadmap.

💡 Insight – UBP aligns cost with value, but you have to know how to get it right:

1. Pick the right pricing model.
   

   Pay-Per-Use: Customers pay per unit of consumption. Transparent, but demands robust metering.
   Credit-Based: Combines predictability and flexibility, which is great for AI apps.
   Percentage-Based: You earn only when customers earn; powerful but complex.
   Outcome-Based: Pay only for successful results. Easy to sell, hard to attribute.
   Hybrid: Base subscription + usage overages. Predictable revenue with scalable upside.
   

2. Choose a metric that mirrors value.
   The billable metric should correlate with costs, reflect customer value, and be intuitive. Think “events tracked,” not “button clicks.”
   

3. Balance flexibility with predictability.
   Blend base fees, usage allowances, and overages to stabilize revenue. Offer prepaid (credits) or postpaid (metered) options based on risk tolerance.
   

4. Build billing like infrastructure.
   Metering, aggregation, pricing logic, invoicing, and payments must be accurate, scalable, and idempotent. Miss a single usage event or double-bill once, and trust evaporates.

🎯 Takeaway – Usage-based pricing is the future of SaaS and AI companies, but it’s only as good as the system behind it. The companies that are seeing success with UBP aren’t just pricing smarter, they’re building smarter. Automate the complexity, meter with precision, and design billing that scales with your product’s success.

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