Wednesday, October 15

🌟 Today’s Highlights:

• Facebook is adding job listings to Marketplace

• YouTube has an updated editor for Shorts

• Here’s how to win back an entire workday each week

• 📊 Stat of the Day: YouTube is the single most frequently used service for podcast listening in the U.S. (Source: Social Media Today)

• 💡 Today’s Insight: The key to automation is asking the right questions

📉 Executives Are Losing Up To a Full Workday Each Week

Emails, LinkedIn profiles, old decks, and even written notes - today's leaders are wasting 10+ hours a week looking for context before every meeting.

Unless you have an always on, ready to go Exec Assistant, this is probably you as well.

The Ambient Daily Briefing ends that grind. Each morning, it delivers a crisp, one-page briefing aligned to your calendar. No clutter, no searching, just the info you need to walk in ready.

👉 Free 7-day trial. Setup takes 15 seconds. Win back a workday every week.

⚡️ Today’s Headlines ⚡️

💼 Facebook is bringing back on-platform job listings. The listings will be available via the Marketplace, and the update is aimed especially towards young adults seeking local, entry-level jobs.

📈 The easiest way to get started with AI SEO - These guys are almost too good to be true, but I use them for all my projects. Multiple blog posts that appear in AI searches and backlinks every week, starting at just $99/mo! 👉🏼 Start your free trial here

⚠️ Instagram plans to adopt the film industry’s ‘PG-13’ rating. This comes as a result of parents and lawmakers scrutinizing social media and AI chatbots for their potential harm to children. The changes will limit exposure to profanity, mild violence, and partial nudity.

🤝 Is your target customer on LinkedIn? The team at BIG FISH gives you that 1 - 2, content & distribution + daily outreach punch you won't find anywhere else, building your pipeline & personal brand on Linkedin in no time. 👉🏼 Become a BIG FISH here!

🎞️ YouTube is teasing an updated editor for Shorts that separates your project into different audio and video tracks. This will make it easier for creators to make specific changes and updates to their content.

💡 Today’s Insight 💡

The key to automation is asking the right questions

🗞 TL;DR - AI has allowed opportunities for nearly every industry to streamline workflows and create effective, automated systems. But now that we’re well adjusted, AI isn’t just about doing marketing faster; it’s about changing what marketing can do. 

Brands need to lean into AI’s power to reshape strategy, spark new creative directions, and uncover insights humans might miss. But that requires tension, critique, and human judgment, not blind alignment.

💡 Insight - Industry professionals from AdWeek broke down the big ideas and how marketers should adapt to future processes. 

Move past efficiency and toward innovation
Many brands just use AI to speed up seemingly remedial tasks (writing, reporting, etc). But the real opportunity is using AI to rethink how marketing operates. Challenge your team: what would you do if resources were infinite? Use LLMs to prototype new customer journeys, engagement formats, or brand narratives.

Build tighter loops between data, creative, and media
Too often, creativity and media planning sit in silos. AI helps collapse the feedback time between insights, messaging, and distribution. Embed cross-functional teams (creative, strategy, insights) and use AI tools to let creative experiments test live and provide feedback quickly.

AI should be a critic, not just an echo chamber
Design AI agents that challenge your assumptions, rather than just confirm your brand playbook. In your prompt engineering or AI setup, include “devil’s advocate” roles, alternate perspectives, or conflicting constraints. Don’t let your brand’s POV go unchecked.

Be ready for “hard truths” from data
Sometimes AI surfaces insights that conflict with your internal narrative or assumptions. Teams may resist them, but those are the moments for real growth opportunities. Build governance and culture to accept tension. Use structured reviews when insights “scratch the model”—don’t just dismiss them.

5️⃣ Ways I Can Help You ↙️

Grow you a cult following 📈 
Crazy affordable SEO 🔎 
Generate you a sh*t ton of leads 🙏🏼
10 Minute marketing nuggets 🎙️
Advertise your biz to my audience 📣