Wednesday, October 1

🌟 Today’s Highlights:

• Google Ads is testing a new Labs hub

• Shopify now supports dynamic product sections in email campaigns

• Your data team doesn’t have weeks to waste

• 📊 Stat of the Day: TikTok’s ad spend is up 56.8% year over year. (Source: Stacked Marketer)

• 💡 Today’s Insight: Cutting Through Social Media’s Toxic Noise

⏱ Why Is Your Data Team Still Waiting Weeks?

For Series B+ orgs with hundreds on payroll, speed matters.

Mammoth Growth replaces slow, manual pipelines with AI-powered workflows that unify and activate data fast, so leaders act on insights before competitors catch up.

👉 Get clarity in days, not weeks

⚡️ Today’s Headlines ⚡️

🛍️ Shopify Email now allows you to automatically pull your best-selling and most recently added products into dynamic sections for your campaigns and automations. This helps boost customer engagement and generate more revenue for your business.

💰 Wanna Save $19,200 This Year? Unlimited crm has no per-user fees. No per-contact pricing. No feature caps. It replaces $19,200/year worth of tools for just $297/mo and never increases your platform costs, no matter how big you get. Take your CRM unlimited here →

🧪 Google is testing out a Labs section inside the Google Ads platform. It includes features like “missed growth opportunities,” which suggests campaign improvements through bid or budget adjustments.

📈 The easiest way to get started with AI SEO - These guys are almost too good to be true, but I use them for all my projects. Multiple blog posts that appear in AI searches and backlinks every week, starting at just $99/mo! 👉🏼 Start your free trial here

🏃 Facebook is adding challenges to fan pages. Creators with over 100K followers can issue prompts to their audience, inviting them to engage in a challenge of the creator’s choosing. The update is intended to maximize engagement in-stream.

💡 Today’s Insight 💡

Cutting Through Social Media’s Toxic Noise

🗞 TL;DR - Social media platforms prioritize engagement above everything else. This means that content that sparks emotion (especially anger) gets amplified. But that design reinforces division, outrage, and tribal thinking. Is there a way to address the constant amplification of rage-baiting? Could intentional bias toward positive content counteract this force?

💡 Insight - An insightful article from Social Media Today broke down the main revelations and what to keep in mind as a marketer:

1. Anger and fear outperform positivity. Research shows anger spreads faster than joy, especially across communities. Algorithms tuned to boost engagement will naturally promote inflammatory content, but this dissolves trust within your audience. Be cautious about chasing “viral” emotional extremes; test emotionally safer content and monitor whether it builds loyalty rather than backlash.
   

2. Algorithms lack context or value judgment. Platforms mostly judge by raw engagement (comments, shares, clicks) rather than meaning or long-term impact. Don’t rely on platform defaults. Invest in your own curation, content governance, and moderation to ensure your brand’s voice isn’t hijacked by algorithmic bias.
   

3. Human intervention (notes, context tools) is insufficient. Features like “Community Notes” add context, but can’t fully counteract mass amplification of divisive content. Use your brand’s platforms (newsletter, owned media) to add context, nuance, and push back against misinterpretations. Also, monitor sentiment shifts closely.
   

4. Some countries already have biased algorithms toward “positive energy.” In China, platforms like Douyin are regulated to promote uplifting or educational content over rage bait. Observe how content moderation, regulation, and sentiment signals evolve globally, and use it as input to refine your content strategies locally and ethically.
   

5. Eliminating algorithms entirely is unrealistic. Without algorithmic boosts, platforms would lose engagement and ad revenue, so the incentives are deeply baked in. Recognize that algorithmic incentives will persist. Your best defense is strong brand voice, high-quality content, and audience loyalty, not trying to “beat the algorithm” alone.

5️⃣ Ways I Can Help You

Grow you a cult following 📈 // Generate you a sh*t ton of leads 🙏🏼 // Crazy affordable SEO 🔎 // Save $ on your CRM 💰 // 10 minute marketing nuggets 🎙️ //