Wednesday, November 19

🌟 Today’s Highlights:

• X will soon indicate if a profile is using a VPN

• Google added AI-powered image and video tools to Demand Gen ads

• Manually pulling customer data? Here’s what you should do instead

• 📊 Stat of the Day: 88% of marketers anticipate AI will deliver better personalized experiences. (Source: Forrester)

• 💡 Today’s Insight: Why marketers should care about Gemini 3

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⚡️ Today’s Headlines ⚡️

🌎 X will soon indicate if a profile is using a VPN. New data will soon be added to user profiles that will indicate when the account was created, the creators’ location, and any username changes over time.

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🦾 Google added AI-powered image and video tools to Demand Gen campaigns. The new updates include AI image and video creation tools, improved A/B testing, updated suitability controls, and more.

🎥 Meta is upgrading Instagram to support HDR Dolby Vision. While both Facebook and IG have supported HDR video for some time, this new upgrade to the IG iOS app will provide an enhanced viewing experience for capable devices.

💡 Today’s Insight 💡

Why marketers should care about Gemini 3

🗞 TL;DR - Google released its latest AI model Gemini 3 today including in Search’s AI mode, marking the first time Google has shipped a Gemini model to Search on its release date. While Gemini 3 in AI Mode is currently only available to AI Pro and Ultra subscribers in the U.S., Search Engine Journal summarized what marketers should care about now to prep for when it’s available to all users.

💡 Insight - Google’s Gemini 3 has state-of-the-art reasoning and deep multimodal understanding. In layman’s terms (and in the context of Search), Gemini 3 is designed to explain advanced concepts, work through complex questions, and support interactive visuals that run directly inside AI Mode responses.

Gemini 3 upgrades Google’s query fan-out technique, which means Search can now provide more related searches and better interpret user intent. This might help users find content they previously missed and provides more opportunity for marketers to be surfaced in relevant web content.

Lastly, Gemini 3 in AI Mode introduces generative UI features that build dynamic visual layouts around your query. The model analyzes your question and constructs a custom response using visual elements such as images, tables, and grids.

In general, Gemini 3 will change how your content is discovered and used in AI Mode – whether that’s in new visual layouts and interactive features or in deeper query fan-out alongside relevant searches.

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