Wednesday, November 12

🌟 Today’s Highlights:

• LinkedIn launched integrations with ON24 & Cvent for events

• Threads wants to become the home for podcast show discussions

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• 📊 Stat of the Day: 97% of B2B leaders view thought leadership as critical to success, with original research rated more trustworthy than AI-generated content. (Source: TopRank Marketing and Ascend2)

• 💡 Today’s Insight: Don’t rely too much on SEO audit tool scores

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⚡️ Today’s Headlines ⚡️

🎠 Google is expanding image search ads with a mobile carousel format. The update is an expansion of Google’s AI-powered ad carousels, now appearing across all categories in the Images tab on mobile, not just shopping-related ones.

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🗓️ LinkedIn is launching integrations to boost Events. The new options help brands and creators broadcast and promote events to a wider audience including third-party integrations with ON24 and Cvent.

🌟 Our lead gen service just got this 5-star review in from Jacob McMillen @ Kynship: "Their process is strategic and focused on real outcomes, and they brought in over 100 qualified leads for us at just $66 per lead while targeting a notoriously challenging ICP." 👉🏼 See If You’re A Good Fit Here

🎧 Threads is adding new features to help podcasters. The updates position Threads to become the home for podcast discussions with more pronounced looks to podcast links, dedicated profile links, and more investment to come in the future.

💡 Today’s Insight 💡

Don’t rely too much on SEO audit tool scores

🗞 TL;DR - Obsessing over your Ahrefs SEO score? Google’s experts think you maybe shouldn’t. Search Relations team member Martin Splitt outlined a three-step framework in a Search Central Lightning Talk that emphasizes site-specific context over standardized metrics.

💡 Insight - Google’s Splitt emphasizes that understanding your site’s technology should come before running diagnostic tools. Splitt notes that technical audits “need experience and expertise to adapt guidelines and checklists to the site you audit.”

Here are the three phases of Google’s recommended framework:

1. Use tools and guidelines to identify potential issues

2. Create a report tailored to your specific site

3. Make recommendations based on actual site needs

For example, high 404s don’t always mean problems. It could just mean that you’ve removed a lot of content recently, and it’s to be expected. But SEO tool scores won’t give you the full picture, they’ll just flag it as “bad.”

The key takeaway? Don’t follow tools blindly. As Splitt says, “Make sure your findings are meaningful for the website in question and take the time to prioritize them for maximum impact.”

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