Wednesday, May 7

🌟 Today’s Highlights:

• Google Ads announces AI Max for Search campaigns

• WooCommerce sites are crashing from a WordPress bug

• Do you know the secret to increasing marketing ROI by 90%?

• 📊 Stat of the Day: Only 9% of links in LLM results point to branded domains. (Source: Search Engine Land)

• 💡 Today’s Insight: How ChatGPT’s search shopping ranks products & brands

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💡 Today’s Insight 💡

How ChatGPT’s search shopping ranks products & brands

🗞 TL;DR - In a huge move for eComm businesses, ChatGPT added shopping features to search last week. While it’s only been a week and there’s still a lot to learn, Search Engine Land rounded up everything we know about how ChatGPT is choosing products and ranking them (so far).

💡 Insight - How does ChatGPT Search select its product results? It’s based on a mix of the following indicators:

• User intent and context - based on the user’s current query, may include saved memory, may factor in custom instructions

• Structured third-party data - product metadata such as price, product descriptions, and reviews

• Model-generated reasoning - ChatGPT generates a response to a query before incorporating search data and uses this to interpret which factors matter most

• Relevance filtering - how well products match perceived user needs (ex. if user mentions budget, price is prioritized)

How are results displayed and ranked? Results appear in visual carousels inside the chat and includes:

• Image

• Simplified title and description (generated by the model)

• Price (from the first listed merchant)

• Links to product pages

• AI-generated labels based on available data (ex. “budget-friendly” or “most popular”)

• Review summaries and ratings from third-party sources

Merchants are selected through metadata supplied by third-party providers primarily on the order they’re ranked in that third-party source. ChatGPT doesn’t re-rank merchants based on factors like price, shipping, or return policies.

⚡️ Today’s Headlines ⚡️

✨ Google Ads announced AI Max for Search campaigns. The new tool, which is rolling out globally in beta later this month, helps advertisers reach untapped queries and tailor ads with a single click.

😭 Your lead-gen not working? You can now hire my content & lead gen team to write your weekly newsletter, grow your list, & use my secret sauces to turn your new subscribers into leads/customers. See if you are a fit here →

🎙️ Substack launched audio-only livestreams. The new feature allows publishers who prefer not to turn on their camera during livestreams a lower-pressure (or anonymous) way to connect with followers.

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🪲 A WordPress bug is causing WooCommerce Sites to crash. The fatal error originates from a single line of code and, while a workaround has been created, the WooCommerce team is working on a permanent patch fix.

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