Wednesday, May 28

🌟 Today’s Highlights:

• LinkedIn is removing custom CTA links from user profiles

• Google reduced Customer Match list minimums to 100 users

• Automated, AI-drafted content doesn’t have to be awful

• 📊 Stat of the Day: ChatGPT’s site saw a 13% increase in monthly traffic in April 2025. (Source: Visual Capitalist)

• 💡 Today’s Insight: 5 SEO experiments with AI as your co-pilot

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💡 Today’s Insight 💡

5 SEO experiments with AI as your co-pilot

🗞 TL;DR - SEO is all about testing, experimenting, learning, and pivoting. But many of the processes can be cumbersome and take a lot of time. Which is why AI is a great co-pilot to help you move faster and regularly experiment with SEO more efficiently.

💡 Insight - Here are five SEO experiments you can try today with AI acting as a co-pilot:

1. Validate ideas before wasting dev time - Don’t waste your limited time and budget! Instead, run an A/B test-like process with your favorite AI model to compare current web features with the version you think might test better to determine which version to invest dev team efforts into.

2. Optimize content - Let AI help you audit content and the SERP to revise the content based on its current ranking. Ask your AI model to review the top-ranking pages for a specific query, predict which content formats are most likely to succeed, identify factors affecting performance, and determining patterns that are consistently successful.

3. Check speed of new page indexing - Understand how fast different platforms index your content by publishing different types of pages at the same time, share these pages on social media (but don’t index with Google or Bing), and see how different AI models surface your content.

4. Score your crawlability priority - Instead of manually combing through thousands of lines of code to find out why a page isn’t performing well, use ChatGPT’s Advanced Data Analysis function to scan for patterns and summarize common issues.

5. Identify the velocity of your content indexing - Ask your AI to scrape and summarize the publish dates from three of your main competitors and calculate how often new content is being published around key topics to see if the content velocity is affecting your performance.

⚡️ Today’s Headlines ⚡️

🔗 LinkedIn is removing the option to add a custom profile CTA. The option, which was added to Premium subs only in 2023, enables users to add their own custom link to their profile as a large CTA button.

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🤏 Google reduced Customer Match list minimums in Search Campaigns. The minimum audience size requirement for customer match lists has now been reduced from 1,000 to 100 users, a big move for small and midsize businesses.

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🧐 YouTube improved the content monetization review process. The new process automatically sends videos that receive a ‘limited or no ads’ rating for an additional review that may be completed by a human to improve accuracy and get videos monetized faster.

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