- Growth Daily
- Posts
- Wednesday, May 27
The weather’s heating up all across the world for our team members, which begs the question… what’s your favorite refreshing cold food or beverage? Give us something to talk about in our #good-eats channel!
⚡ AI and Google search are reshaping SaaS growth
High-intent buyers find vendors through Google and AI-generated answers.
Authority no longer lives on your site alone. It’s built across the web.
B2B SaaS teams now invest heavily in off-page authority to see:
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dofollow.com helps SaaS brands earn placements on trusted SaaS and industry websites that influence both traditional and AI-driven search.
⚡️ Today’s Headlines ⚡️
💪 OpenAI is preparing conversion-focused ads for ChatGPT. The move positions OpenAI more directly against Google and Meta by targeting the massive market of small and mid-sized businesses focused on leads, bookings and sales.
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🧪 Instagram is testing an interests display on user profiles. The new option enables users to add up to five topics of interest to their profile to help show profile visitors the types of content a user is into.
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🔀 Google is integrating Demand Gen and Display Network. The Display Network ads will now appear on Google’s owned platforms, in order to help expand promotional opportunities and will now be integrated into a broader Demand Gen management process.
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💡 Today’s Insight 💡
🗞 TL;DR - Instagram’s Chief Adam Mosseri just shared new tips on how to utilize IG’s content performance insights, as well as which data points are relevant to different types of engagement and usage. While Mosseri’s notes are pretty vague and familiar, the guidance may help those of you who are racking your brains to improve your IG performance.
💡 Insight - Here’s what Mosseri said, “The thing I think that matters most, and that you really should focus on, is not how much reach your post got. That is an important thing, obviously, but if you want to understand why a post got more or less reach, you should focus on your engagement rates. So of all the people who saw the post, how many of them actually engaged with that post?”
Here’s what that means: Instagram’s algorithm increasingly interprets engagement (shares, saves, comments, and watch time) as signals of content quality and distribution potential. Basically, posts that generate meaningful interactions are more likely to get their brands expanded reach beyond followers.
Mosseri also detailed connected reach vs unconnected reach. Connected reach is the number of an account’s followers who viewed the post, while unconnected reach is the number of people who don’t follow an account that saw it. More likes on a post will ensure that more of that account’s followers will see it.
Lastly, Mosseri touched upon a common point of debate among users: while more engagement with an account does mean a follower is more likely to see that brand’s posts, only a fraction of an account’s followers will see each new post from that brand. So, don’t stress too much about post timing or follower counts, and instead aim to create content that triggers active audience participation.
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🙇 How Can I Help You This Week?
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