Wednesday, May 14

🌟 Today’s Highlights:

• Google’s new ‘Search Discussions’ beta looks a lot like Reddit

• TikTok’s new AI Alive turns your photos into videos

• Is your content not driving enough qualified traffic? Here’s your solution

• 📊 Stat of the Day: 85% of top posts from Fox News and NYT were photo-based, not video. (Source: Nieman Lab)

• 💡 Today’s Insight: Nutter Butter’s 5 takeaways from 2 years of being weird on social

🔍 How Visible.vc Turned SEO into $1M+ in New ARR

When the team at investor platform Visible realized their content wasn’t driving enough qualified traffic or conversions, they partnered with Ten Speed to overhaul their organic strategy.

Together, they:

✅ Audited and restructured their existing content

✅ Built a content roadmap focused on ICP pain points

✅ Optimized core marketing pages and blog posts for search and conversions

The result? Over 313% growth in monthly organic traffic and $1M+ in new annual recurring revenue, all through non-paid channels.

Learn how they did it here!

💡 Today’s Insight 💡

Nutter Butter’s 5 takeaways from 2 years of being weird on social

🗞 TL;DR - If you haven’t stumbled upon snack cookie Nutter Butter’s weird social media presence, just imagine LSD-fueled visions in the form of IG Reels and TikToks. But somehow, the weird, psychedelic approach increased household penetration of Nutter Butter by 17% and boosted viewers’ moods by 20%, according to the brand. Execs from the brand revealed their key takeaways this week at Social Media Week.

💡 Insight - Takeaway 1: Weirdness is the look, but difference is the goal. The posts might be bizarre, but the payout lies in differentiation and standing out “in a sea of sameness.”

Takeaway 2: That marketing playbook might be useless. Many brands and agencies will automatically default to developing a meticulous, research-based playbook – but that’s not a strategy. Build your playbook as you go along.

Takeaway 3: Let your consumers do the driving. Users determined Nutter Butter’s content, not the brand. The accounts adapted depending on day-to-day conversations the brand had with fans and fans had with each other.

Takeaway 4: Storytelling is great—just not always. You don’t have to follow the distinct beginning, middle, end formula. People can still draw their own entertainment from your content even if they’re just “passing by.”

Takeaway 5: Move at the speed of your audience. Many brand marketing teams try to plan weeks to months in advance, but there’s value in being as real-time as possible. It’s okay to be impulsive and reduce the time you spend planning.

⚡️ Today’s Headlines ⚡️

👀 Google’s new ‘Search Discussions’ beta looks like Reddit. The feature encourages searchers to add comments and have discussions around a specific topic, seemingly in an effort to reduce traffic to forum-based sites like Reddit.

🏆 Want my 9-figure Facebook ads playbook? I break down exactly how I’m finding success on Facebook ads this month, on Spotify, Apple, or YouTube →

🎥 TikTok launched AI Alive, a new image-to-video tool. The feature allows users to turn static photos into videos within TikTok Stories using AI to create “movement, atmospheric, and creative effects.”

📈 The most effective & affordable SEO agency on earth - These guys are almost too good to be true, but I use them for all my projects. Multiple blog posts and backlinks every week starting at just $99/mo! 👉🏼 Start your free trial here

🛍️ Google launched new AI-based 3D asset generation for Shopping listings. The new gen AI tool helps create high-quality and shoppable 3D product visualizations from as few as three product images.

Want more from me?

📩 Want your newsletter to earn the kind of trust mine does? The exact team that helps me write my three newsletters can now ideate, write, and send your company's newsletters for just $1,200/month. 👉🏼 Get More Info Here

🎙 Hear me interview marketing experts on Spotify, Youtube, or Apple Podcasts

📣 Partner with me to get your product/service in front of my audience here

🤝 Hire me to audit your marketing strategy or as a Fractional CMO here