Wednesday, March 6

Today's top marketing news, tips, & tools

Anthropic just debuted Claude 3, its most powerful chatbot yet. So, I asked Claude to write you a little inspirational quote heading into this Wednesday:

Every new day is a blank canvas, filled with possibilities to create something extraordinary and make progress toward your dreams.

🧠 Stat Of The Day 🧠

In the past year, LinkedIn has seen a 150% increase in the number of newsletters being published on the platform. (Source: LinkedIn)

šŸ“ˆ How To Increase Your Engagement By 90%!

It's no secret that User Generated Content content is powerful - but did you know that UGC from minisocial can increase engagement by 90%?

That's why major e-commerce brands like DoorDash, Olipop, Native, Imperfect Foods, and hundreds more lean on minisocial to find, vet, and manage UGC creators.

minisocial pairs brands with micro influencers who create fully-licensed content for you to take and plug in across your ad channels.

No commitments and fully managed campaigns!

āš”ļøToday’s Headlinesāš”ļø

🪫 Facebook, Instagram, Threads, Discord, and YouTube all experienced outages yesterday

āœ‹ U.S. lawmakers may prevent app stores from hosting TikTok

😬 Google’s new search quality update takes aim at SEO hacks

šŸ“ž X calling is on by default & leaks your IP address to anyone you talk to

šŸ“¦ Target’s launching a competitor to Walmart+ and Amazon Prime

*Want to get in front of our audience of 100k Founders/Marketers? Start here…

šŸ› ļø Things Worth Checking Out šŸ› ļø

āœ‰ļø CLAIM YOUR NEWSLETTER - TNT is taking just a few more clients for their 100% Done For You newsletter as a service agency. See if you’re a good fit here.

šŸ“· SOCIAL IMAGES - Are you up-to-date on the latest image size requirements for social media platforms? Here’s a guide you can bookmark for a rainy day.

ā›µļø TRAVEL AI - Kayak, the travel platform, now has new AI features that let users ask a chatbot for travel tips and find flights with just a screenshot. Sounds like a simple but useful AI integration.

✨ Today’s Insight ✨

šŸ“° TL;DR - Reaching Gen Z on social media is a constant puzzle for many marketers… but new research from Insider Intelligence showcases how the youths are currently using social media and how marketers can make the most of it.

šŸ’” Insight - Build a strong organic presence on Instagram and engage with customers. Instagram is currently dominating direct messages and private forms of communication. Nearly 73% of those who have sent DMs in the past month have done so through Instagram, according to the research.

Explore selling through live-stream and long-form videos on YouTube. Among U.S. Gen Z social media users who watched long-form videos in the past month, 76.8% used YouTube and 49.9% used TikTok. If you’re selling on this platform, you’re reaching a receptive audience.

Don’t discount the audience on Instagram Reels or YouTube Shorts. While TikTok is still the undisputed fave (55% of Gen Zers who watch short-form videos say TikTok is their go-to platform), there’s still a great opportunity on these other platforms. Plus, short-form videos can be a solid teaser for the other long-form or non-video content you’re creating on those platforms.

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