Wednesday, March 26

🌟 Today’s Highlights:

• LinkedIn added new elements (with one AI tool!) to Campaign Manager

• Meta wants to make it easier for brands to collaborate with creators

• 📊 Stat of the Day: Google usage among Gen Z has dropped by 25% compared to Gen X. (Source: Forbes)

• 💡 Today’s Insight: How to maximize Pinterest’s automated Performance+ ads

💡 Today’s Insight 💡

How to maximize Pinterest’s automated Performance+ ads

🗞 TL;DR - Are you sleeping on Pinterest ads? With 553 million users, it’s definitely an opportunity to take seriously. And it’s easy to start with the platform’s automated Performance+ campaigns which, like Meta’s Advantage+ campaigns, enables marketers to use AI to automate the entire ad process – and advertisers are seeing strong results.

💡 Insight - Here’s Pinterest’s own expert advice on how to maximize automated Performance+ ads:

• Integrate both the Pinterest Conversions API and Pinterest Tag to ensure optimal signal matching & attribution, which feeds more data into the Performance+ system

• Optimize your product feed with accurate and detailed metadata, keyword-optimized titles and descriptions, and complementary product groupings

• Ensure your chosen objective matches your conversion volume to make sure the process is realistically aligned with your business direction and opportunities

• Diversify ad types with at least 10 ads per Ad Group between Standard, Video, Carousel, Collections, and Idea ads

• Layer different types of Performance+ elements to maximize your opportunities

• Allow Performance+ to take time in its learning phase, which is generally two weeks and may require a higher budget to initially feed the system more data

• Use the post-learning phase to experiment with different landing pages, ad formats, and Mobile Deep Linking setups to maximize results

⚡️ Today’s Headlines ⚡️

💪 LinkedIn rolled out improvements to Campaign Manager. The new updates include a “Media Planner” element to forecast campaign results before launch, an easy option to duplicate ads, dynamic UTMs, dashboard & measurement insight updates, and an AI-driven Campaign Performance digest.

🤔 Your Ad Here? I have generated some amazing results for our ad partners. So, if you want to get in front of 200,000 (mostly B2B) decision-makers simply 👉🏼 Fill out this short form and get in touch today!

🛍️ TikTok added new updates for eCommerce providers. The updates include a Smart+ catalog ads expansion, new GMV Max campaign elements, an extension of its search ads to the Shop tab, and new elements in its Symphony AI-powered ad creation tools.

☎️ If You Want More Sales Calls… you 100% have to listen to this week's episode of 'The @MarketingMax Show' on Spotify, Apple, or YouTube →

🤝 Meta’s making it easier to help brands find the right creator partners. As part of the effort, Meta’s launching new tools to Creator Marketplace including a relevant organic content highlight, potential collaborator highlights, keyword search, and more.

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