Wednesday, March 19

🌟 Today’s Highlights:

• Copilot for Bing Webmaster Tools is now available to everyone

• WhatsApp is limiting the number of broadcast messages you can send

• Want to work with me on lead gen? Get in before my price increase in April

• 📊 Stat of the Day: Nearly 69% of sellers say AI shortens their sales cycle by about one week and helps them close more deals. (Source: LinkedIn & Ipsos)

• 💡 Today’s Insight: What Bluesky means for PPC advertisers

🚨 Price Increase For Lead Gen

The cost of my lead gen service is going up on April 1st by 42.8%…

"Max's lead gen funnel delivered a 5X increase in booked sales calls and a closed deal for our agency in the first 30 days." - Logan

💡 What is it? Basically, my team and I will bring you leads, send the qualified ones to your sales team, and warm up the rest... so when they’re ready to buy, they show up on our calendar pre-sold

"This has directly lead to $100,000+ in revenue for us in just a few months. Everyone needs it!" - Jordan

👉🏼 Fix your dry pipeline here!

💡 Today’s Insight 💡

What Bluesky means for PPC advertisers

🗞 TL;DR - The social media landscape is much more fractured than it once was, which means PPC and ad options are much less obvious. Search Engine Land outlines what PPC advertisers should be doing now to take advantage of emerging social platform Bluesky.

💡 Insight - Well, first thing’s first: there’s currently no advertising on Bluesky. That doesn’t mean it’ll never come, but its leadership has suggested any ads will look different from the models used by other social media platforms. Which means if ads come to the platform, PPC advertisers may find a welcome home on a platform that doesn’t have the frustrations of current leaders like Meta or LinkedIn.

So, what can PPC advertisers do right now in a world without Bluesky ads?

Claim your handle! This is a fairly obvious one, but if you haven’t claimed your brand’s name on the platform yet, you absolutely should before someone else does.

Explore the platform. Learn the interface and nuances of the platform. Identify the types of organic content that perform well on the platform. Get familiar with the platform’s extensive moderation tools.

Work with your content teams to start building an organic presence. Be proactive. By posting regularly and engaging with the community, advertisers can build trust and recognition for your brand.

⚡️ Today’s Headlines ⚡️

✨ Copilot in Bing Webmaster Tools is now available to all users. The feature, which provides AI-generated answers to user queries and helps webmasters manage their SEO efforts more efficiently, was initially released in beta in December.

👉🏼 Instead of paying insanely high recruiter fees, try out Go Carpathian with 0 obligation. They partner with top universities in over 30+ countries to get you the best talent from places like Eastern Europe and Latin America without breaking the bank. 🎉 Get your first role placed for just $995 here!

📣 WhatsApp will limit the number of broadcast messages users & businesses can send. The move is an attempt to curb spam on the app and will start testing moving limits on individual broadcast messages (but examples say Meta may allow 30 messages per month).

🎰 Let’s make a bet? I’m slowly but surely starting to post more on LinkedIn. So here’s the bet: if you take 5 seconds to follow me here… I’ll share impactful & funny marketing content. Then, if you don’t absolutely love the content within 30 days, you can comment something nasty on the post. Deal? You do you your end here!

🇬🇧 The UK is enforcing its new Online Safety Act. As a result, social media platforms who fail to implement robust measures in the UK to tackle illegal content will face significant fines of up to £18m or 10% of worldwide revenue.

Want more from me?

🙏🏼 Save big with exclusive discounts on my favorite marketing tools & services here 

🎙 Hear me interview marketing experts on Spotify, Youtube, or Apple Podcasts

📣 Partner with me to get your product/service in front of my audience here

🤝 Hire me to audit your marketing strategy or as a Fractional CMO here