Wednesday, March 18

Today's Essential Marketing News & Tips

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🌟 Today’s Highlights:

  • X is testing pre-share alerts for AI-generated content

  • Meta changed its in-stream ad transparency labels

  • See how much tax you could stop overpaying

  • 📊 Stat of the Day: AI Search barely cites syndicated news or press releases, but 81% of news citations were made up of original editorial content. (Source: BuzzStream)

  • 💡 Today’s Insight: The state of social media in 2026

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⚡️ Today’s Headlines ⚡️

🚨 X is experimenting with pre-share alerts for AI content. The new prompt in the post composer would alert issues before they reshare AI-generated content.

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🏷️ Meta has switched up its ad transparency labels in-stream. The change from “Sponsored” to “Ad” is part of a broader refresh of its app presentation and makes the transparency a smaller tag.

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YouTube is testing a sticky banner after ad skips. The new ad format keeps ads visible even after users skip, giving advertisers extended exposure beyond the initial view.

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💡 Today’s Insight 💡

🗞 TL;DR - Sprout Social just came out with its Q1 2026 Pulse Survey which covered over 2,000 social media users across the U.S., UK, and Australia about issues from trust in news and brands to what users are hoping to see and avoid from brands in 2026. We’ve got the highlights of the data below.

💡 Insight - Here are the top highlights from the survey:

  • Social media is now the most common source of news for almost half the population, just ahead of TV

    • 67% of Gen Z and 61% of Millennials mentioned social media as one of their top three sources for new

  • 88% of news consumers agree that the rise of video generation AI tools have resulted in them having less trust in the news they see on social media

    • 72% of Gen Z say their trust has either increased or remained the same

  • 24% of consumers expect brands to take a clear public stance on social issues

  • 32% of respondents said that political stances have zero impact on their purchasing decisions, with those based on price and quality alone

  • 29% of Gen Z and Millennials said they would stop buying brands’ products if their values clash

  • 83% of consumers feel that they see AI slop on social media at least sometimes

  • 28% of consumers don’t want brands to post unlabeled AI-generated content

  • 40% of consumers want educational posts from brands

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