Wednesday, March 12

🌟 Today’s Highlights:

• YouTube is manually reviewing videos for a better ad experience

• Instagram previews more features of its Edits app

• Here’s how to save over 40 hours on UGC sourcing 

• 📊 Stat of the Day: More than 90% of marketers are either maintaining or increasing their investment in content marketing in 2025. (Source: Hubspot)

• 💡 Today’s Insight: How to develop an effective content strategy

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💡 Today’s Insight 💡

How to develop an effective content strategy

🗞 TL;DR - If you don’t have some sort of content strategy in place in 2025, you’re falling behind. Every, and I mean every, brand could benefit from having a content strategy, no matter the industry. It builds brand authority and trust, improves online visibility, and aligns your team on goals and objectives.

💡 Insight - HubSpot gave us a deep dive on the importance of building an effective content strategy and a framework for getting started:

1. Define your goal. It may seem obvious, but start with the basics. What are you trying to achieve by creating a content marketing strategy? List all of your goals, then order them from most to least important. This sets the foundation for your strategy moving forward.

2. Conduct persona research. For a plan to be successful, you’ll need to define your content’s target audience. Collect data and analyze metrics like contact trends and demographics, and group your leads by what they have in common. Then, use this information to create buyer personas.

3. Run a content audit. Review your old content and look for things like topic and formatting gaps, quality and relevance, and opportunities to repurpose old content. Take a look at what performs well and what needs work, and use those insights to refine your strategy.

4. Choose a content management system (CMS). Investing in a CMS to help create, manage, and track your content is a great way to maintain consistency and stay on top of your strategy. Talk to your team about their current processes to get a better idea of the top features to look into.

5. Determine the kind of content you want to create. Now, we can get to the fun part. Looking back at your personas and goals and assessing the available resources, determine the content that aligns best with your overall strategy. Whether it’s written content like ebooks and blog posts or audio content like podcasts, choose a set of high-level topics to focus your content on.

6. Brainstorm content ideas. Brainstorming should be loose and unstructured; it’s the “no wrong answers” phase of the project. List out any ideas that you have, no matter how “out there” they might feel. Then, take that list of ideas and refine them. Break your ideas into groups and organize them around your goals, topics, or personas. Then, review each idea in detail and add specifics.

7. Publish and manage your content. The content you create will only be successful if you organize it diligently. Develop a content calendar, optimize your content for reach, track your performance and process, and revise your content with the insights that you find.

⚡️ Today’s Headlines ⚡️

📽️ YouTube will now manually review videos for ad suitability. The platform wants to help creators make more money from their content by enacting automatic human reviews of its automated ad placement assessment in videos.

🚀 Instagram previews more features of its Edits app. The updates include managing multiple video projects simultaneously and a ‘cutouts’ editing tool, although they might not be available immediately.

🏷️ Google is changing how Tag Manager works with Google Ads. The update, set to launch in April, will ensure that a Google tag loads before sending events, improving tracking accuracy and data collection for advertisers.

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