Wednesday, March 11

🌟 Today’s Highlights:

• Meta’s passing on Europe’s digital taxes directly to advertisers

• Adobe’s Photoshop is getting an AI assistant

• This is probably your biggest tech blind spot

• 📊 Stat of the Day: 83% of global AI usage occurs inside mobile apps. (Source: Graphite IO’s Ethan Smith)

• 💡 Today’s Insight: New Study: B2B buyers trust peers more than AI chatbots

⚫️ Every CEO’s Biggest Blind Spot

“Hey, I’m locked out of my email.” ... "Slack isn’t syncing.” ... “Google Workspace permissions broke… again.” ... “Microsoft Access didn’t transfer my file.” ... Why can’t I open this doc?” ... “Can someone reset my password, again?”

These tiny tech fires steal hours every week from you & your team. It's not a lack of strategy. It's not forgetting about Account Receivables.

It's just wasted hours serving the tech gods. That's why my friend just launched uh oh to fix this, and CEOs are shocked when they finally see how much time their teams were bleeding without realizing it.

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⚡️ Today’s Headlines ⚡️

🌍 Meta is passing Europe’s digital services taxes directly onto advertisers. Starting July 1, Meta will add “location fees” to ad buys targeting users in six countries with fees matching each country’s digital service tax rate.

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🎬 Google is automatically adding AI-generated end cards to video ads. The auto end screens appends an interactive, auto-generated card to the end of eligible video ads to nudge viewers toward a conversion.

💡 If you’re a decision maker at your company, you need to be on the bleeding edge of, well, everything. But before you go signing up for seminars, conferences, lunch ‘n learns, and all that jazz, just know there’s a far better (and simpler) way: Subscribing to The Deep View.

🎨 Adobe is debuting an AI assistant for Photoshop. The new AI assistant is becoming available to users in beta on the web and in mobile apps and can help select users remove objects, change colors, or adjust lighting through prompts.

💡 Today’s Insight 💡

New Study: B2B buyers trust peers more than AI chatbots

🗞 TL;DR - A new report from Reddit and SurveyMonkey of 1,200 U.S. business decision-makers found that peer recommendations are the most trusted information source for B2B buyers, while AI chatbots ranked near the bottom. We’ve got the report highlights below.

💡 Insight - Here are some of the top highlights from the report:

• 73% of respondents said they trust peer recommendations when evaluating business purchases, well ahead of vendor websites (55%), search engines (54%), review sites (46%), AI chatbots (39%), and social media (36%)

• Only 18% of respondents said they use chatbots at all during B2B research, and those who do reported accuracy concerns

• Inaccurate information (41%) and conflicting information (40%) were the top challenges chatbot users identified

• When asked which types of content they find most valuable, respondents ranked real-user testimonials highest, with 37% calling them “very valuable”

  • Video demos came in at 32%, community discussions and analyst reports tied at 27%, and white papers and one-sheets landed last at 17%

• 83% of B2B decision-makers said they research on their own before ever speaking to a sales team with 65% saying their research takes a week or less

• 55% of respondents said their biggest frustration is knowing which information sources to trust with finding real user testimonials (48%) and filtering through vendor content (46%) as the next common complaints

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