Wednesday, June 4

🌟 Today’s Highlights:

• Google expands video ads to Search, Shopping, and Image tabs

• TikTok added a range of ad updates

• Imagine only paying for the PR you receive instead of upfront fees

• 📊 Stat of the Day: Consumers paid 5x as much active attention to ads on Snapchat compared to Social Mobile in-feed video ads. (Source: Amplified Intelligence)

• 💡 Today’s Insight: 15 social media trends shaping 2025 (so far)

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💡 Today’s Insight 💡

15 social media trends shaping 2025 (so far)

🗞 TL;DR - Now that we’re halfway through 2025, it’s a good moment to check in and see which social media trends are holding strong, what’s changed, and what you should be focusing on. Hootsuite’s got the full report for you, but we’ve also listed out the top 5 key takeaways below.

💡 Insight - The top 5 trends shaping 2025 so far include:

1. AI is a permanent part of the social landscape - Social network platforms are leading the charge with AI-driven releases, from Meta’s Llama AI to LinkedIn’s AI-generated article topic suggestions to Canva’s AI tools… you should be exploring AI tools on each platform and mastering them to stay competitive.

2. Social marketing = performance marketing - Social media is no longer just a channel for brand engagement and awareness, it’s a revenue-driving performance channel. With tools like social listening and advanced social analytics, SMMs can now prove the ROI of their work and link social activity to real business impact.

3. Trendjacking vs. trend detox - You should always remain up-to-date on current trends, but you don’t necessarily have to participate. Make sure your social strategy includes a framework for when you should hop on a trend, analyze trends thoroughly, and make sure to take a break from constant trendhopping.

4. Brands are building community in the comments - It’s not a new strategy by any means, but brands have gotten more intentional with the “volume and velocity” of comments and the number of brands already commenting. Define your outbound engagement strategy, set clear engagement goals, and keep an eye out for opportunities.

5. Personality matters more than consistency - Audiences now value authenticity and relevance over uniformity in voice and style. This may look like looser brand consistency, but what it really means is knowing your non-negotiables and knowing where to loosen ties.

For the other 10 social trends shaping 2025, check out Hootsuite’s blog.

⚡️ Today’s Headlines ⚡️

📺 Google expanded video ads across search, shopping, and image tabs. The update, which was dropped quietly, allows brands using Performance Max campaigns to include high-quality video assets across these tabs & the Discover feed.

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✨ TikTok announced a range of new ad updates. The features include updated audience analytics, new AI-powered catalog ads, improved creator partnership insights, and more.

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🎥 Instagram is testing an in-app teleprompter feature for Edits. The update to the video editing app will include an in-stream rolling text display option that presents a script on-screen to help creators present in a more natural way.

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