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- Wednesday, June 3
Wednesday, June 3
Today's Essential Marketing News & Tips
Amazon’s Prime Day dates have been announced… are you joining on the sales bandwagon or avoiding the dates entirely? 👀
🧐 Where’s Your Proof of Success?
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Your program deserves that same proof.
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⚡️ Today’s Headlines ⚡️
🔎 Microsoft released a search service just for AI agents. The new Web IQ, powered by Bing, is a suite of Microsoft’s AI-native grounding APIs built for the agentic era, connecting AI systems and agents to fresh, real-world intelligence from across the web.
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📦 Amazon’s next Prime Day is set for June 23-26. The annual deals event is behind held earlier than usual (it’s typically in July) and will have a focus on groceries and household essentials as consumers are navigating a challenging economy.
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🎞️ Meta is testing a new ‘Series’ feature for episodic IG & FB Reels. The new feature, launching with select creators, is designed to make it easier for users to keep up with serialized content with a dedicated hub on creators’ profiles, similar to TikTok’s series experience.
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💡 Today’s Insight 💡
🗞 TL;DR - LinkedIn is now one of the most highly cited sources for AI chatbots, something the platform attributes to the way it structures content in order to better align with how AI systems seek relevant answers. But you can always get better! LinkedIn consultant Brooke Weller share an overview of how to optimize content for AI chatbot discovery, and we’ve got the highlights for you below…
💡 Insight - Here’s Weller’s key structural tips on how to optimize for improved chatbot performance:
Use a strong article title addressing what your content solves. This title becomes the URL, which is then fed to the chatbot when searching for responses.
Try leading with a ‘Quick Answer’ section. This TL;DR type paragraph can easily help humans and LLMs digest your content and reference it in their outputs.
Add cascading H2 headers to break your content into subtopics. Separating your content into pieces helps human readability and helps LLMs parse the important info they need to create their outputs.
Use a mix of bullets and definitions. Again, visual separations help your audience understand what you’re saying more clearly. Use language that makes sense and sounds like your audience.
Summarize and provide actionable instructions. This helps readers understand what the next step is, and can help drive them towards a CTA or conversion. Plus, actionable instructions are easy for LLMs to surface.
While LinkedIn is a great starting point for a lot of this advice, it’s also useful to emulate on your website and in other content planning as well. As more people use AI chatbots for search (or are pushed into using them… cough Google cough), optimizing for AI discovery will become vital.
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🙇 How Can I Help You This Week?
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