Wednesday, June 25

🌟 Today’s Highlights:

• Instagram added Keyframe precision editing to its Edits app

• TikTok added Fan Clubs to incentivize livestream engagement

• Here’s how to use AI to build stronger customer relationships

• 📊 Stat of the Day: X has seen a 45% increase in its monthly active user ratio and an 8% rise on overall daily active usage in the last two weeks. (Source: X)

• 💡 Today’s Insight: 4 ways to use Semrush to discover Reddit opportunities

💡 AI is full of big promises, but what’s actually working?

Marketers should use AI to build stronger customer relationships. That means speeding up and scaling segmentation, personalization, and retargeting. By automating processes and analyzing customer behavior, AI can help build campaigns that resonate.

This guide breaks down 5 practical ways marketing teams can use AI right now to get real results.

If you’re figuring out how AI fits into your stack (and what’s just hype), start with the guide here 🤌

⚡️ Today’s Headlines ⚡️

🎥 YouTube expanded access to auto-dubbing & more. The expanded features include more availability to its language translation auto-dubbing tool, expanded idea recommendation elements, and the launch of its AI-powered “Dram Screen” option to U.K. users.

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🎬 Instagram added four more new features for its Edits app. This round of new features include more precision editing options (“Keyframe” editing), as well as some additional text and voice effects.

📈 Looking for an easy way to improve your landing page conversion rate? I just did a tear down of Logan's new LP with high-converting takeaways you can easily implement on YouTube, Apple, & Spotify →

🤩 TikTok is gamifying livestream engagement with Fan Clubs. The new option aims to incentivize viewer engagement by allowing live viewers to join a creators’ Fan Club, meaning that they follow the creator and will be given a listing of tasks they can complete to level up in the community.

💡 Today’s Insight 💡

4 ways to use Semrush to discover Reddit opportunities

🗞 TL;DR - Semrush has long been a useful tool for SEO pros, and Reddit has quickly become a pillar of ‘search everywhere optimization,’ especially in the era of AI search. But Reddit can still be a black box for many marketers. Search Engine Land outlines 4 tactical ways you can start leveraging Reddit, and we’ve got the highlights below.

💡 Insight - Here are the 4 ways to use Semrush to tap into Reddit’s search power:

1. Find branded search queries that include ‘reddit’ - Use Semrush’s Keyword Magic Tool to quickly uncover where your brand is being searched for by Reddit users. Simply search your brand name + a “reddit” modifier. These insights can help you address customer issues, spot potential content gaps, and even potentially create testimonials from positive threads.

2. Analyze Google’s Discussions and Forums SERP feature - Head into ‘Organic Research' in the feature, enter your or a competitor’s domain, filter by the ‘Discussions and forums’ SERP feature. This helps show if your domain is relevant and authoritative enough to add value to a Reddit discussion.

3. Reclaim your branded SEO turf & outrank Reddit - Semrush can help you identify where Reddit is outranking you for your own branded terms. Add Reddit as one of your allocated competitors in your Semrush Position Tracking project, then use the Overview report to find terms where Reddit is beating you for branded terms. Open those threads and figure out why Reddit ranks higher, and optimize your own pages based on those insights.

4. Discover content opportunities and fill gaps - Use Semrush’s Keyword Gap tool to compare your domain to Reddit and use advanced filters to narrow the massive dataset down to just topics you want to be seen as an authority on. This shows you where Reddit is serving audiences your content doesn’t address (yet).

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