Wednesday, June 24

📣 This is why your affiliate program is failing

Creator outreach is one of the hardest parts of running an affiliate program. Most brands aren't short on potential partners, but desperate for the right words.

What do I say in a cold pitch? 

How do I turn interest into a real partnership? 

How do I reengage someone who’s ghosted?

So the outreach never happens, and affiliate remains on the “we should invest list.”

Levanta built a swipe file to fix that. Six fill-in-the-blank templates for every stage of the process.

Stop leaving partnerships on the to-do list.

Get the Creator Outreach Swipe File →

⚡️ Today’s Headlines ⚡️

📝 TikTok added new AI creation tools for marketers. The new tools include an agentic tool that can create whole video campaigns from text prompts as well as guidance based on an examination of trending videos in the app.

📊 60 campaigns. 16 industries. One media quality signal that predicts performance every time. Adelaide's 2026 Outcomes Guide shows what attention metrics can do for your bottom line. Get the guide →

🔀 Reddit launched more integrated ad options. The new ad options include free-form ads (using inspiration from engaging Reddit posts), tailored creative assets (proposing ad formats based on audience personas), Redditor highlights, and updated shopping ad formats.

🔎 Without Research, What is a Sales Call? Let uSERP analyze & drastically improve what prospects see about your company across search results, AI answers, and comparison pages here →

🛒 Shopify launched an AI-powered marketing automation tool. Campaign Autopilot automatically creates, manages, and optimizes campaigns across multiple channels, reducing the need for merchants to manually manage advertising and email marketing.

💡 Today’s Insight 💡

What marketers need to know about LinkedIn’s new Collaborative Posts

🗞 TL;DR - LinkedIn just launched Collaborative Posts which lets two or more accounts (people and pages) publish the same post together. Buffer explained how the posts work and why marketers should care about this solid new opportunity.

💡 Insight - LinkedIn’s new Collaborative Posts is a step above tagging/mentioning another user or brand in a post. With these post types, every collaborator’s name sits at the top and the post lands in all of their networks at once, not just the original author’s. So, all participants get equal credit and the post gets way more mileage than if you just tagged each other.

Keep in mind, this feature is still in beta so not everyone can make a collab post yet. If you do have access, you’ll go to your profile (or your Page’s profile) under Settings → Notifications → Collaborations. Very similar to how Collaboration Posts function on Instagram.

For marketers, the biggest opportunity with Collab Posts is credibility. When a creator co-posts with a brand page, the creator gets validation from an official brand while the brand gets the creator’s unique voice and engaged audience. It’s essentially like a brand co-signing or endorsing a post.

Some ways Buffer suggests brands might use Collab Posts include:

• Brand partnerships - the obvious one, when a creator and brand page co-author a single post

• Co-marketing with a peer - two creators or two brands with overlapping audiences team up on a launch, report, or joint event

• Team amplification - employees co-author with the company page

• Event and Live recaps - a recap of an event from a creator, shared by everyone involved

• Launches and announcements - putting both partner and the brand on a product or feature announcement where work was shared

• Customer and community spotlights - co-author with the person whose story you’re telling

🙇 How Can I Help You This Week?

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