Wednesday, June 17

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⚡️ Today’s Headlines ⚡️

✨ Meta improved AI options on Facebook. The new advanced AI capabilities include an upgraded AI search experience, AI-powered phot and video editing tools, and new photo presets to swap out clothing in an image using AI.

📅 Prime Day is 1 week away. The brands who outperform have one thing in common. Levanta's benchmark report on 390 brands shows exactly what it was. Watch free.

🧰 Bing rolled out AI Citation Share in Webmaster Tools. The new metrics – including Citation Share, Intents, Topics, and Compare – are rolling out globally and provide added metrics on AI interactions.

🙌 Pinterest added AI updates for SMBs. The two new AI-powered ad options for small businesses using its Performance+ suite include a new customer acquisition feature and a one-click Shopify integration.

💡 Today’s Insight 💡

How to build a Claude Code-powered second brain for agency work

🗞 TL;DR - If you work with an agency or manage anything more than a single workflow, you’re probably wasting too much time on admin. Search Engine Land shows how Claude Code can help synthesize your work into a second brain and cut down on mindless wastes of time.

💡 Insight - First, you need to understand the concept of a “second brain” (made popular by Tiago Forte). The “second brain” externalizes what you’d otherwise try to remember by storing institutional knowledge, streamlining workflows, and reducing repetitive work.

Rather than using Claude a simple chatbot, you can use it to access documentation, client information, SOPs, campaign history, and internal best practices to provide context-aware assistance.

Here’s how you can build your own Claude second brain:

• Pick the four or five places real decisions live for you. Start there and limit it to those tools (email, calendar, messaging tool, your CRM, etc.) so it doesn’t get overcomplicated.

• Add a transcript layer. Calls are where the most context gets lost in agency work, so adding a text layer helps avoid confusion.

• Build memory first. A core file that defines what/who you are, plus a daily log that gets distilled. Don’t move on until talking to it feels like talking to someone who knows your business.

• Add skills one at a time. Pick the most repetitive thing you do and build a skill for it.

• Add the heartbeat last. Once retrieval and skills both work, give it a schedule. Start with notifications only. Add write access slowly.

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