Wednesday, June 11

🌟 Today’s Highlights:

• Threads is getting its own separate DM inbox

• YouTube is testing 30-second non-skippable ads

• Finally, a no-BS tool for brands who want clear, real-time e-commerce data

• 📊 Stat of the Day: If your mobile performance is over 15% worse than desktop, your user experience is likely broken. (Source: Heatmap)

• 💡 Today’s Insight: My new favorite alternative to GA4

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💡 Today’s Insight 💡

My new favorite alternative to GA4

🗞 TL;DR - I’m gonna be honest with you… Google Analytics 4 SUCKS. Its old school ways really drag down the process of analyzing e-commerce success. Heatmap just launched a new e-commerce analytics tool built with agility and real-life needs to ease your common GA4 headaches.

💡 Insight - Here are the 5 key features Heatmap’s new tool has that GA4 doesn’t:

1. Simple 2-minute setup with no custom tags. GA4’s setup takes 20-40 hours, if you’re lucky. Heatmap installs in 2 minutes with zero dev time or custom code needed. It just works.

2. Real-time revenue tracking. GA4 has a 24-48 hour delay, while Heatmap shows live revenue and conversion data the second it happens. You’ll know immediately if your funnel is broken.

3. Built-in CRO Suite. Their new web analytics tool plugs seamlessly into their suite of CRO tools with funnels, scroll maps, click tracking, surveys, and session replays. It’s the only revenue-based Heatmap in the game.

4. Human-shoppers only! Shopify and GA4 inflate add-to-cart events by counting every click, even duplicates. Heatmap records any visit less than 5 seconds and no clicks or scrolls get discarded (made possible by their proprietary datasets).

5. Flat pricing. Their new web analytics product is just $29/mo for unlimited traffic and revenue. No pricing tiers, no surprise bills, just the most affordable and founder-friendly web analytics tool on the market.

👉 Get started here.

⚡️ Today’s Headlines ⚡️

📬 Threads launched its own DM inbox. Despite Meta previously saying it wasn’t looking to add DMs to Threads, it is now testing a unique inbox for Threads accounts that will be separate from users’ Instagram messages.

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⏩ YouTube is testing 30-second non-skippable ads in standard campaigns. Until now, the format was reserved for premium placements via YouTube Reservation buys. Now, they’re being rolled out as a beta test alongside 15-second non-skippable ads and 6-second bumper ads.

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📊 Meta is expanding Opportunity Score to all advertisers. The new optimization metric was already expanded to a larger subset of advertisers last month, but now provides all ad buyers with more opportunities to optimize and maximize Meta ad efforts.

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