Wednesday, July 9

🌟 Today’s Highlights:

• Google launched Ads Editor 2.10 with new AI features

• Edits added more features to manage video projects

• Need to jumpstart your growth? You might need a fresh perspective

• 📊 Stat of the Day: Male users now represent more than one-third of Pinterest’s global audience. (Source: Pinterest)

• 💡 Today’s Insight: Relying too much on AI is backfiring for businesses

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⚡️ Today’s Headlines ⚡️

🔬 Google Search Console added Discussion forums filter. The new filter has been added to the performance reports named “Discussion forms” and allows users to report on Discussion forums rich results.

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📝 Meta’s Edits app has new features to manage video projects. The new round of features are designed to help creators keep track of their inspirations for future projects, like saving audios and leaving sticky notes.

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✏️ Google Ads launched its 2.10 Editor. The new version of Google Ads Editor includes AI features, improved targeting options, and streamlined creative tools.

💡 Today’s Insight 💡

Relying too much on AI is backfiring for businesses

🗞 TL;DR - AI is cool and all, but it turns out that it can’t solve all your problems. Some businesses are learning the hard way that when AI is implemented without oversight, expertise, or intention, these tools may cause more problems than they solve. This isn’t an argument against AI, just the lazy use of it.

💡 Insight - What kind of problems can lazy implementations of AI cause?

Mediocre creative work, like copy or visuals. Many companies have turned to AI tools to save time and cost, but instead AI-generated text manifests more as vanilla, predictable outputs that end up needing fixing from real human writers. According to a recent study, real-world productivity gains from AI chatbots are far below expectations with low quality results.

Quick fixes and updates with faulty solutions. Agency leaders have seen clients go to AI tools like ChatGPT first, instead of consulting the experts. In one particular case, a client used AI-generated code to update an event page – a shortcut which crashed the entire website, leading to three days of downtime and a costly repair bill.

Unrealistic expectations of human standards at AI speed. Many people underestimate the time and effort it takes to produce effective writing, in large part because AI makes it seem like everything is just a few minutes’ work. But good creating using thorough human thinking takes time.

The moral of the story? Rushing into an AI solution may save time upfront, but can lead to more expensive problems down the line. AI is still best implemented when done thoughtfully and as a supplement to human expertise.

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