- Growth Daily
- Posts
- Wednesday, July 30
If all you really want is another new text-to-video tool, you’re in luck with today’s news!
🌟 Today’s Highlights:
Google added a bunch of AI Mode updates including file uploads
X Premium users are getting access to xAI’s text-to-video tool soon
This is the fix to overwhelming, messy data
📊 Stat of the Day: Video consumption on LinkedIn has increased 36% year-over-year and are shared 20x more than any other content type in the app. (Source: LinkedIn)
💡 Today’s Insight: The secret to lowering customer acquisition costs by 23%
Drowning in Messy Data? Here's How to Fix It
If inaccurate customer data is wrecking your audiences and attribution, you’re doing it wrong.
Mammoth Growth helps you unify and activate your data with Snowflake, BigQuery, and AI-powered workflows so you can optimize smarter and build better audiences. Their experience is seamless and provides results in days, not weeks, allowing you to make smarter decisions fast.
⚡️ Today’s Headlines ⚡️
✨ Google Search expanded AI mode with new features. The new updates include image upload support on desktop, Canvas planning tools, real-time video input, and a Chrome integration.
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🎥 X Premium users can sign up for text-to-video option. The latest X project, which is coming soon, is xAI’s new image and video generation option, called “Imagine.”
🎙️ Rethinking Discounts! Whether you’re in B2B or eComm, we break down smarter incentives that drive $$$ on YouTube, Apple, or Spotify.
🧪 Google is expanding its AI Max beta with ad group-level controls. The new expansion tests the ability for advertisers to broaden search targeting at the ad group level with less reliance on manual keywords and more on AI-driven intent signals.
💡 Today’s Insight 💡
🗞 TL;DR - In a world with increasingly more competition, we often forget the high value of optimizing a tried-and-true marketing channel. So, while you might send the occasional SMS message, few brands have a strategy that drives meaningful sales – usually because SMS is handed off to a ‘jack of all trades’ type to check a box.
Growthpointe turns SMS from forgotten to a performance channel that helps brands get the most from their ads budget by building and optimizing backend SMS eCommerce funnels – driving a 17x return on average.
💡 Insight - How has Growthpointe achieved an average 17x client ROI? By using SMS to drive real sales, not just treating it like email with fewer words. Growthpointe’s process prioritizes:
🤝 Focusing on zero-party data. Every business has data and patterns flowing through it that can be used to create rich customer experiences. By leaning into these hyper-personalized channels, Growthpointe helps brands turn cold traffic into buyers. Once you’re in someone’s messages, you’re in an intimate relationship with that customer.
In fact, research shows that the average SMS conversion rate falls between 21-32% (!!!) while the average conversion rate on Google Display Ads is around 0.57%.
😌 Generating optimized, intentional campaigns. You might “do SMS marketing”, but it’s not all that useful if it's just a copy paste of what you’re doing with email.
Instead, Growthpointe focuses on using your data and patterns to create a experience that is impossible for any competitor to mimic.
One of their clients achieved +$400k in revenue in 90 days after the team identified missed revenue opportunities in their funnel and crafted a multi-funnel stage SMS solution to drive meaningful conversions of both new and repeat customers.
💪 Providing a full-stack cohesive service. Many people fail to consider the various elements that go into creating standout SMS marketing channel – from data to strategy to copywriting to optimization to analysis and reporting. While you can try to cobble together all the areas yourself, Growthpointe runs your SMS end-to-end and drives an average 17x ROI. You get to focus on the parts of your business you’re an expert at, and let Growthpointe (and their magic!) handle all the SMS nitty-gritty.
👀 Want to see how Growthpointe can improve your brand’s SMS performance? Schedule a call with the team here.
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