Wednesday, July 29

🎯 Your HubSpot Deals Tell a Story Your Ad Dashboard Won't

Your enterprise sales team closes big deals. But which marketing channels actually influenced them?

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⚡️ Today’s Headlines ⚡️

🤔 Google Ads is giving Smart Bidding targets greater visibility. Google Ads appears to be changing how bidding is presented by separating Target CPA and Target ROAS as standalone bidding strategies instead of optional targets.

🔎 Without Research, What is a Sales Call? Let uSERP analyze & drastically improve what prospects see about your company across search results, AI answers, and comparison pages here →

🏦 X Money is finally here. The new service takes X one step closer into becoming “the everything app” though the Venmo-like feature is only available to X Premium and Premium+ subscribers for now.

😭 Need a killer hire but can't justify a $150,000 salary? I'll place one overseas A-Player to own anything from Ai automation to cold email, LinkedIn, partnerships, content, and more... Just like I do to build my companies here →

🔑 Passkeys are now mandatory for Google Ads API users. The update makes passkeys mandatory for users generating new OAuth 2.0 refresh tokens through the Google Ads API and will start rolling out on August 5.

💡 Today’s Insight 💡

You should build a brand newsroom

🗞 TL;DR - According to Sprout Social, most people get their news on social media. Which is why brand should be thinking of social channels as a real-time newsroom where collaborators across relevant internal departments can monitor breaking trends, craft timely narratives, and report on cultural commentary.

💡 Insight - Here’s how to build your own brand newsroom:

• Assemble your cross-collaborative dream team. Bring together collaborators from content, PR, social, communications, etc… anyone who will benefit from being a part of the newsroom.

• Get access to the right tools. Listening tools are key here, but you’re really looking for anything that scales data collection and helps you better understand timely topics.

• Establish newsroom rituals. It’s natural to want to jump into making changes, but first formalize your meeting rituals and editorial rhythms to make sure your efforts are sustainable and useful.

• Set goals and define your audience. Before setting new goals, benchmark your current share of voice to measure how much of the industry conversation your brand is currently capturing and observe how it changes with your newsroom work.

• Operationalize content development for each channel. Make a plan on how you intend to create content across different channels and their different needs.

🙇 How Can I Help You This Week?

😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

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