- Growth Daily
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- Wednesday, July 23
If you’re still running X ads with emojis and hashtags… watch out 😬
🌟 Today’s Highlights:
X is restricting emoji use in ads
Threads added improved content performance metrics
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💡 Today’s Insight: How the LinkedIn algorithm works in 2025
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⚡️ Today’s Headlines ⚡️
🚫 X is restricting emoji use in promoted posts. Ads with more than one emoji in the ad copy or creative will have a lower quality score and may experience higher pricing… so basically, they don’t want you to add emojis or hashtags to ads.
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🙌 Threads is adding improved content performance metrics. Users can now see more detailed engagement and follower information in the platform’s “Insights” dashboard that helps show how posts are performing and where content is getting discovered.
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🇺🇸 TikTok’s U.S. sale is facing more challenges. Despite reportedly having a deal in place and getting its sell-off deadline extended multiple times, one of the major partners in the arrangement to buy the app has now withdrawn from the consortium. Only 59 days to go until the September 17 deadline extension…
💡 Today’s Insight 💡
🗞 TL;DR - If you’re having trouble finding success on LinkedIn, that’s because it’s algorithm is specifically designed to prevent content from going viral. That’s right, you’re up against an impossible task. LinkedIn’s algorithm is designed to fill user feeds with the most relevant professional advice, not just get viral quick schemes. Hootsuite explained what makes LinkedIn’s algorithm tick and how to optimize your content for it – and we’ve got the key takeaways below.
💡 Insight - LinkedIn is actually very transparent about their algorithm and follows a three-step process to determine what to show in users’ feeds:
Quality filtering - Posts are immediately classified as spam, low quality, or high quality
Engagement testing - The algorithm shows your post to a small sample of your audience to gauge initial interaction levels. If a post gets strong engagement within the first hour, LinkedIn pushes it to second and third-degree connections
Network and relevance ranking - LinkedIn prioritizes posts from people and topics you engage with the most
So, what type of content performs best on LinkedIn? Conversational content, imagery and video content, value-driven posts, and evergreen content.
And how can you get some quick wins to boost your reach on LinkedIn?
Make sure you’ve got a strong, grabby hook. First three lines are critical.
Use 3-5 hashtags for discoverability. Choose these carefully!
Post when your audience is active. Research & test to find your ideal time.
Encourage engagement in the comments. Use a clear CTA or question.
Take advantage of employee advocacy. Encourage your internal team to reshare & comment on your posts.
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