Wednesday, July 22

😭 You're Leaving So Much Revenue On The Table

Not because your product/service isn't good.

Because your dream customer searched for a solution like yours and never found you.

My team will give you access to our lead generation system that captures your hottest demand, filters out low-quality inquiries, and fills your calendar with sales calls that are actually worth taking.

👉🏼 See If You Qualify for Max's Hottest Lead Gen Funnel HERE

⚡️ Today’s Headlines ⚡️

🎶 Instagram now lets you swap out the music in your old posts. With the new “Replace Audio” tool, users can update the music on their posts anytime while keeping the post’s existing likes, comments, shares, and reach intact.

🛡️ Want to future-proof your marketing? You need to be laying the foundation today for AI search optimization! That's where our friends over at Ranked come in. Over 5,000 businesses already trusting them to grow so you would be silly not to: Start your free AEO/SEO trial here →

💡 Google Ads added missed growth estimates to the Recommendations tab. The new beta gives advertisers a clearer view of the traffic, conversions, and revenue they may be missing because of budget constraints or low bids.

🤮 99% of Marketing Agencies Suck. That's why this month, let me introduce you to a few that I have personally vetted that would be a great fit for your budget & goals. It's 100% free, no strings attached →

📸 Adobe’s new iOS camera app will critique your photos using AI. The experimental Project Indigo app is getting new AI-powered features that will use LLMs to critique photos and provide editing suggestions.

💡 Today’s Insight 💡

Can social media survive the flood of AI content?

🗞 TL;DR - AI-generated spam is becoming a huge problem on social platforms, which takes away from the whole point of social media: to be social with other humans. A new report from tech company Pangram shows the impact of AI content on social media and Social Media Today argues that it’s potentially to the detriment of social users everywhere.

💡 Insight - According to Pangram’s research, 41% of all long-form posts on LinkedIn show indicators that they were created by AI tools. As generative AI makes content creation quick and easy, platforms are becoming flooded with repetitive, low-value posts that make it harder for users to find original, trustworthy content.

The concern is that content volume is growing faster than content quality. As more creators and brands publish AI-assisted posts, algorithms may struggle to distinguish genuinely valuable insights from generic, formulaic content. If feeds become dominated by "AI slop," user trust and engagement could decline, forcing platforms to refine ranking systems that prioritize originality, expertise, and authentic interaction over sheer publishing volume.

Every platform is dealing with the AI spam differently. Pinterest implemented an “AI off switch” which gives users the option to limit the AI-generated content on a user’s personal feed. Reddit recently shared insights into its efforts to combat a rise in AI-generated comments and activity. X changed its creator monetization incentives to address a rise in AI-generated deepfakes. LinkedIn enacted reach penalties when AI spam is detected.

For marketers, the takeaway should be that AI is a productivity tool, but just one in the entire toolbox. As everyone gains the ability to produce content at scale, differentiation will come from original thinking, first-hand experience, unique data, and strong brand voice.

🙇 How Can I Help You This Week?

😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

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📣 Wanna get in front of 200,000 B2B decision makers? We’ve delivered hundreds of thousands of leads, clients, customers, & users. Get in touch here →