Wednesday, July 2

🌟 Today’s Highlights:

• Cloudflare is blocking AI crawlers by default with new Pay Per Crawl initiative

• TikTok is planning major updates to AI-enabled Smart+ ads

• You might wanna try the opposite of other SEO agencies

• 📊 Stat of the Day: 86% of TikTok videos are under 60 seconds, but those over 60 seconds earn +43.2% more reach and +63.8% more watch time. (Source: Buffer)

• 💡 Today’s Insight: How to use ChatGPT for social media marketing

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⚡️ Today’s Headlines ⚡️

🛑 Cloudflare will block AI crawlers from accessing web pages by default. In addition to providing more granular options for site owners to control AI bots crawling their pages, Cloudflare also launched a new Pay Per Crawl initiative to have AI services pay for access to these pages.

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👀 TikTok is planning more updates to AI Smart+ ads. According to a Cannes Lions insider, TikTok is planning on adding more control around bidding, targeting, and creative as well as automation sets.

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🇺🇸 TikTok might be bought by Oracle, Blackstone & a16z in the U.S. While the identities haven’t officially been revealed, Bloomberg reported that the buyer is a group of investors from the major companies and may go through soon.

💡 Today’s Insight 💡

How to use ChatGPT for social media marketing

🗞 TL;DR - Could you be doing social media marketing better? Well, great news: you’re probably a perfect candidate for leaning into ChatGPT as your new social media assistant. Hootsuite identified all the ways you should use (and should not use) ChatGPT for your social media marketing, including key chatbot prompts. Check out the top takeaways below…

💡 Insight - How can you best use ChatGPT for social media marketing? Coming up with ideas for content, writing captions, brainstorming call-to-actions, creating a content calendar, proofreading your work, and scanning audience responses for sentiment and intent.

Here’s what to keep in mind when using ChatGPT for social media:

• Make prompts specific. Tell ChatGPT about your brand, your products, the tone you want for the generated text and other relevant details.

• Be conversational. ChatGPT is designed to engage in dialogue and use additional information to tweak the results, so lean into it for the most optimal answer.

• Edit, edit, edit. Even if you’re satisfied with the generated text, make changes to make sure the result matches your brand’s style and business goals.

• Always fact-check your results. Sometimes ChatGPT isn’t the most accurate, so you should also double-check that the output is actually true.

And here are some prompts to try out with ChatGPT:

• “Use this email newsletter to create text for an Instagram carousel post. Divide the text into ten short paragraphs. [INSERT NEWSLETTER]”

• “Write a one-minute script for a TikTok video that captures attention in the first five seconds. The video is about…”

• “Come up with topic ideas for Facebook posts related to…”

• “Write a LinkedIn post in the voice of our CEO about the importance of… Use this writing style: [INSERT SAMPLE]”

• “Rewrite this Instagram post as an X/Threads/Bluesky post. Keep the content to 280 characters or less: [INSERT POST]”

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