Wednesday, July 15

🧠 Your Marketing Team Just Got a Data Scientist

Here's what your new employee can do:

• Analyze 300+ journeys and surface winning patterns

• Model budget scenarios and predict outcomes

• Identify underperforming spend in seconds

• Diagnose what changed this quarter

Plus, they don’t take a salary, don’t need training, and there’s no hiring process.

Attribution App’s AI MCP connects any MCP-compatible assistant directly to your attribution data. Ask any question, and get real answers backed by real data.

Welcome to agentic marketing analytics.

Get started today →

⚡️ Today’s Headlines ⚡️

🖼️ Google AI Overviews will let you create images. Google’s using the latest Nano Banana model to allow users to create images directly within AI Overviews in Google Search.

📣 Want to get featured in Forbes/WSJ/CNN? Get great placements in top media placements (and niche industry ones) with no up-front investment. Pay on results only! 👉🏼 Get Guaranteed Press Here →

🔥 X is boosting the posts of users’ mutuals. The update to X’s algorithm will make sure users are shown more posts from profiles they follow, which has evidently fallen out of X’s algorithmic code.

📣 You need a CDP. Yours is broken. You need GrowthBench. They specialize in one thing: fixing broken marketing data infrastructure (without blowing up your operations). Get started with a free audit →

🎛️ Google expanded ad frequency controls. The update expands YouTube’s reach and frequency optimization controls for video campaign groups, giving advertisers more control over how their ads are displayed across multiple promotions.

💡 Today’s Insight 💡

Back-to-school might be the creator-led campaign you’re overlooking

🗞 TL;DR - If you’re not a parent or have kids in your life, you might not realize how major the back-to-school (BTS) marketing opportunity is… but for any eCommerce or retail business, the BTS push can be almost as impactful as holiday season. If you’re targeting any relevant demographics – parents, kids, college students – you should know that the marketing season has turned into a months-long, creator-led initiative, according to Later.

💡 Insight - According to Later's 2026 research, brands are starting earlier, investing more in social, and tailoring messaging to specific audiences, especially college students, who saw the largest increase in targeting year over year (from 57% to 69%).

Lots of BTS messaging is built around a generalized “back to school” concept that lumps K-12 parents, college students, and younger shoppers into a single, undifferentiated audience. And that’s proving really ineffective as college students are emerging as the segment with the highest purchase intent. College-focused categories include: tech, personal care, food, and dorm essentials.

The article highlights a major shift in campaign timing: 35% of brands now run all-summer BTS campaigns, and nearly half begin planning in April or May. This aligns with consumer behavior, as nearly one-third of shoppers start purchasing in June. Brands that wait until late July risk missing the consideration phase when creator content builds awareness and purchase intent.

Channel preferences are changing, too. Organic social has overtaken email as the top BTS marketing channel, with 78% of parents and students discovering promotions on social. Short-form video dominates, with 75% of consumers saying it's the most attention-grabbing format, while shopping hauls and influencer recommendations strongly influence purchasing decisions.

Despite sales being the primary campaign goal, only 30% of marketers track ROI and 28% track conversions, leaving many unable to prove campaign effectiveness.

So, if your goal is to take advantage of BTS season shoppers, plan early, personalize messaging, and aim to measure real business outcomes.

🙇 How Can I Help You This Week?

😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

📣 Wanna get in front of 200,000 B2B decision makers? We’ve delivered hundreds of thousands of leads, clients, customers, & users. Get in touch here →