Wednesday, July 1

🤫 Reid Hoffman sends 89% of his messages with zero edits

His secret? Wispr Flow. It turns your voice into ready-to-send text. Professionally formatted, filler-word free, and ready to go the moment you stop speaking.

Works everywhere you type: Slack, email, Notion, your IDE, ChatGPT. Mac, Windows, iPhone, Android.

Get started free →

⚡️ Today’s Headlines ⚡️

🤩 Google Ads now allows you to upload your customer loyalty data. The change has been known since March, but Google’s finally updated its documentation highlighting the live feature “Customer Match data” via the Google Merchant API.

🙏 Want to rank in ChatGPT & Claude? Ranked tracks unlimited prompts + gets you ranked for them. Fully managed starting at $99/mo. No contracts. Start your free AEO/SEO trial here →

🗣️ ChatGPT users are now mostly non-English. According to OpenAI’s latest customer usage data, non-English users now own the larger share of the active ChatGPT user base and the chatbot’s audience can’t be assumed to be English-first.

⏰ Give us 60 seconds & we'll convert 2X qualified leads from your website - 100% FREE with No Lead Lost... It's the fastest & highest ROI way to generate more qualified leads. Set up your lead gen widget here →

🧪 Microsoft is expanding PMax testing with new experiment types. The two new experiment types, Uplift and Upgrade experiments, allow advertisers to test campaign changes and measure incremental impact without disrupting live performance.

💡 Today’s Insight 💡

U.S. stadium sponsors are turning the World Cup into marketing gold

🗞 TL;DR - When FIFA required all 2026 World Cup host stadiums to remove or cover non-FIFA sponsor branding, companies that had paid millions for stadium naming rights suddenly lost one of their biggest marketing assets. Rather than quietly accepting the change, brands like Levi's, Heinz, Gillette, Lumen Technologies, and Beats turned the restriction into a creative marketing opportunity.

💡 Insight - Instead of fighting FIFA's strict "clean stadium" rules, these brands leaned into the absurdity.

Levi's replaced its social profile image with a "censored" version of its logo and joked about welcoming fans to the "[redacted] stadium." Heinz distributed ketchup bottles with covered logos, while Gillette and Lumen created funny content gently mocking the temporary branding blackout.

The self-aware campaigns generated earned media, social engagement, and widespread press coverage, often creating more attention than the real stadium signage itself would have.

The peaceful protest highlights a powerful marketing lesson: constraints can fuel creativity. By embracing the situation with humor instead of treating it as a setback, these brands transformed a visibility loss into a brand-building moment and demonstrated how reactive, culturally relevant marketing can outperform static sponsorship assets.

🙇 How Can I Help You This Week?

😤 Been burned by a marketing agency before? Same story I hear every week. That’s why this month I’m making warm introductions to agencies I’ve personally vetted & trust with my own money. Let me help you find the perfect agency 100% free here →

🤖 Not sure where to use AI in your business? Very few entrepreneurs I speak to have identified exactly where AI actually saves them the most time or money. I had Nathan audit my businesses, identify the highest-ROI AI automations, and build them end-to-end. We now save hours every week across onboarding, reporting, and client comms. See if you qualify for the same free strategy session with him here →

📳 Want more sales calls? My personal growth team builds the trust engine that warms leads up and books calls on autopilot. Get More Quality Leads Here →

📣 Wanna get in front of 200,000 B2B decision makers? We’ve delivered hundreds of thousands of leads, clients, customers, & users. Get in touch here →