Wednesday, January 28

🌟 Today’s Highlights:

• Yahoo debuted its own ChatGPT & AI Mode competitor

• U.S. TikTok users are seeking alternatives to the app

• Your business intelligence solution doesn’t have to be confusing

• 📊 Stat of the Day: Less than half of every dollar spent on programmatic ads effectively reaches consumers. (Source: Association of National Advertisers)

• 💡 Today’s Insight: Is your account ready for Google’s AI Max?

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⚡️ Today’s Headlines ⚡️

✨ Google’s AI Overviews are now powered by Gemini 3. The model’s reasoning capabilities are now the default model for AI Overviews in markets where the feature is available and Google’s adding a direct path into AI Mode conversations.

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🦾 Yahoo launched Scout, the first version of its AI-powered answer engine. The new AI companion is embedded across Yahoo’s network and is the company’s take on an AI search engine and companion, with a distinctly fun Yahoo flair.

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✌️ U.S. TikTok users are seeking alternatives after its American selloff. With TikTok U.S. separating from the global version of the app, many users have sparked concerns of censorship and significant stability issues.

💡 Today’s Insight 💡

Is your account ready for Google’s AI Max?

🗞 TL;DR - AI Max, Google’s latest push into semi-keywordless targeting, can help unlock incremental conversions… but it can also drain your budget fast if misused. Search Engine Land crafted a checklist for you to run through to test if your account is ready for AI Max without wasting time and resources.

💡 Insight - Here’s what to check before enabling AI Max:

Are you seeing accurate conversion tracking? If you aren’t tracking all your conversions, or if your conversions are inflated, AI Max will be working from inaccurate data and making poor decisions. Make sure your tracking is accurate, deduplicated, and focused on business outcomes.

Do you have automated bidding with a conversion-focused strategy? AI Max is much more predictable with either Target CPA or Target ROAS than with the max bid options (Maximize Conversion Value or Maximize Conversions). If you use AI Max with one of the max bid options, pay close attention to your budget and the AI Max data.

Do you have at least 30 conversions per month in volume? While you can technically enable AI Max without any conversions for a campaign, the tool has shown to be highly erratic with under 30/mo. It does even better with 100+ conversions/mo. If testing, start with non-brand campaigns that have a high conversion volume.

Are you losing impressions due to your budget? Well, your handpicked keywords will receive even less budget if you enable AI Max. The goal is to spend as much as you can on your top keywords, and then have AI Max experiment with the budget you can’t spend.

Do you have proven broad match success? AI Max will treat all of your keywords as broad match, and then expand even further than your broad match keywords. So, if you haven’t successfully used broad match, enabling AI Max will be a waste of money.

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