Wednesday, January 14

🌟 Today’s Highlights:

• Google wants to help you make your own catalog-specific AI agent

• TikTok added Channel Sales Experts to its Marketing Partners Program

• You can fix your webinar pipeline today

• 📊 Stat of the Day: 62.1% of Google’s AI Overviews cited links or domains didn’t rank in the top 10 organic results. (Source: Authoritas)

• 💡 Today’s Insight: How often you should post on social media in 2026

⏰ There’s Still Time! Fix Your Webinar Pipeline Today

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⚡️ Today’s Headlines ⚡️

🦾 Google’s latest shopping tools help retailers tap into AI. The new release includes Gemini Enterprise for Customer Experience, which enables retailers to build their own, catalog-specific AI agents.

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🇦🇺 Meta removed nearly 550k teen accounts in Australia. The removal comes after Australia’s new law went into effect on December 10th that bans teens under the age of 16 from social media platforms.

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🤝 TikTok is expanding its Marketing Partners Program (again). The new “Channel Sales Partner” element connects prospective TikTok advertisers to platform expertise that’s aligned with their specific business requirements.

💡 Today’s Insight 💡

How often you should post on social media in 2026

🗞 TL;DR - Since social media was invented, brands have been wondering “how often should I post?” and with every era of algorithm changes, that answer changes. Buffer has the latest research on how often you should be posting on each social platform this year.

💡 Insight - Here’s the breakdown of how often you should be posting by platform:

• Facebook: 1–2 posts/day

• Instagram: 3–5 posts/week

• TikTok: 2–5 posts/week

• Twitter (now X): 3–4 posts/day

• LinkedIn: 2–5 posts/week

• Pinterest: 15–25 pins/day

• YouTube: 1 video/week

• YouTube Shorts: 1–3 videos/week

That said, these recommendations should be used for larger and major brands with capacity. Small businesses with tighter resources, time, and budget may not be able to achieve this ideal posting frequency, and that’s okay.

Fortunately and unfortunately, ideal posting frequency is only one piece of the puzzle. There are several other factors affecting social media growth including being on the right channels (where your target demo is), engaging with your audience (responding to comments & DMs), posting relevant, interactive content, and posting at the right time.

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