Wednesday, February 3

🌟 Today’s Highlights:

• You can include large images in your X in-stream polls now

• Microsoft added multi-turn search to Bing

• This is the reason some leadership teams always seem one step ahead

• 📊 Stat of the Day: AI-powered search cut non-brand organic traffic by up to 60%. (Source: LinkedIn)

• 💡 Today’s Insight: How the merger of SpaceX and xAI will impact X

🧩 There’s a reason some leadership teams always seem one step ahead

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If your competitors are moving faster, this is what they added.

⚡️ Today’s Headlines ⚡️

🖼️ X added images to in-stream Polls. It’s been in the works for awhile, but now users can officially add large images to each of your X poll questions to provide more context for people to vote on.

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🔎 Microsoft rolled out multi-turn search in Bing. As users scroll down search results pages, a Copilot search box now dynamically appears at the bottom allowing users to continue the Bing search conversation.

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🇺🇸 Downloads of U.S. TikTok alternatives are slowing. Contrary to the bump apps like UpScrolled are seeing, users seem to be moving back to TikTok’s US version after its’ technical glitches have seemed to resolve.

💡 Today’s Insight 💡

How the merger of SpaceX and xAI will impact X

🗞 TL;DR - Elon Musk’s SpaceX and xAI are now one company “to form the most ambitious, vertically-integrated innovation engine on (and off) Earth, with AI, rockets, space-based internet, direct-to-mobile device communications and the world’s foremost real-time information and free speech platform.” Social Media Today outlined what that means for us growth marketers, and we’ve got the highlights for you below.

💡 Insight - First, it’s important to remember that X was already integrated into xAI’s model training efforts, offering a rich, real-time dataset. The merger formalizes X’s position as a source of behavioral data and AI-driven personalization, which could enable new forms of audience insights and targeting.

With X now part of a broader AI and infrastructure strategy, there’s potential for enhanced AI-driven ad relevance, automated creative optimization, and predictive engagement signals. Growth marketers should anticipate ad products evolving beyond basic targeting toward behavioral and predictive AI models embedded within the platform’s ecosystem.

This merger makes SpaceX the world’s most valuable private company, escalating competition with Meta, Google, and OpenAI. As AI models become central to social discovery and recommendation, marketers will need to lean into AI-optimized content, real-time personalization, and data-informed creative testing to stay ahead.

The SpaceX-xAI merger accelerates a future where social platforms, AI, and infrastructure are inseparable. For growth teams, that means: AI-centric audience insights, emergent ad capabilities, and experimentation with predictive engagement models.

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