Wednesday, February 25

🌟 Today’s Highlights:

• Instagram might be getting a Reels-forward redesign

• X is testing AI labels on AI-generated content

• Want to learn about AI in as little time as possible? Here’s your solution

• 📊 Stat of the Day: Widespread adoption of AI could unlock up to $4.1 trillion in productive capacity for the U.S. (Source: LinkedIn)

• 💡 Today’s Insight: How to write paid search ads that outperform your competitors

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⚡️ Today’s Headlines ⚡️

🎨 Instagram is testing a Reels-forward design update. The new design would put more emphasis on Reels, while also enabling more specific user controls for in-app experiences.

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🏷️ X is testing AI labeling. The move is to combat the rise of content generated by AI in the app and ensures that users are aware of AI-generated posts in-stream with a new post-level toggle.

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🎥 Google’s Merchant Center auto-imports video assets. The Video Assets section is now automatically populating with sourced videos automatically being pulled in, including content from external sources like YouTube.

💡 Today’s Insight 💡

How to write paid search ads that outperform your competitors

🗞 TL;DR - How often do you review your PPC ad copy? If you’re embarrassed to provide the real answer, Search Engine Land just published their practical tips to review your ads, sharpen messaging, and write PPC copy that converts.

💡 Insight - Here’s how to write paid search copy that stands out in search results and converts customers for your brand:

1. Think about how assets will appear together, not just individually. If you want to test multiple headlines with slightly different wording, pint hem to the same position to avoid showing both at the same time.

2. Don’t obsess over ad strength. Focus more on making sure each headline and description speaks accurately to your value.

3. Use AI as a partner, but don’t blindly outsource all your copy to AI. Don’t skip the human touch.

4. Include value propositions, and back them up. Think of concrete ways to reinforce superlative statements like “Best Local Contractor” in your area.

5. Highlight ease of effort. Think about where your product or service can reduce effort for your target audience.

6. Offer a ‘free’ hook. Mentions of “free” in ad copy immediately draws in a user’s attention.

7. Turn off automated assets. These create concerns for compliance and overall messaging accuracy.

8. Highlight pricing where it makes sense for your brand. Don’t stress if it isn’t a primary selling point for every brand.

9. Mention locations in regional campaigns. Create a local connection with your ad copy or set up ad groups

10. Review and revise your ad copy. Consider: Where can you better think through how assets combine? What value propositions aren’t you mentioning yet?

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