Wednesday, February 11

🌟 Today’s Highlights:

• Facebook added new AI-powered features

• ByteDance launched its own AI video generation tool

• You need human editors handling what AI can’t

• 📊 Stat of the Day: Fans shared 8 million X posts about Super Bowl LX, generating 3 billion impressions and 321 million video views. (Source: X)

• 💡 Today’s Insight: Study: Google’s AI Mode doesn’t favor above-the-fold content

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⚡️ Today’s Headlines ⚡️

✨ Facebook added new AI-powered features for user expression. The new features include animated profile pictures, photo-restyling tools for Stories and Memories, and the ability to add animated backgrounds to text posts.

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🗑️ Google is allowing users to remove sensitive data about themselves from Search. The updates are part of Safer Internet Day and allow users to remove even more “Results about you” along with non-consensual explicit image removal tools.

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🎬 ByteDance launched a new AI video generation tool. Seedance 2.0, currently in beta, is available to some users of Jimeng AI (another ByteDance platform) and produces more refined results than many other models.

💡 Today’s Insight 💡

Google’s AI Mode doesn’t favor above-the-fold content

🗞 TL;DR - A new analysis from SALTagency of 2,300+ AI citations shows that Google pulls answers from anywhere on a page. It’s not about placement, it’s about structure. We’ve listed the rest of the study’s highlights below…

💡 Insight - If you’re not “above the fold” in Google results, don’t worry. After analyzing more than 2,000 URLs cited in AI Mode responses, researchers found no correlation between how high text appears on a page and whether Google’s AI selects it for citation.

Pixel depth doesn’t matter either. AI Mode cited text from across entire pages, including content buried thousands of pixels down. Average depth varied by vertical, from about 2,400 pixels in travel to 4,600 pixels in SaaS, with many citations far below the traditional “above the fold” area.

Page layout, such as templates and design choices, influenced how far down the cited text appeared, but not whether it was cited. That said, no layout type showed a visibility advantage in AI Mode.

One consistent pattern: AI Mode frequently highlighted a descriptive subheading and the sentence that followed it.

It seems AI Mode relies on the same fragment indexing technology Google has used for years. Pages are broken into sections, and the most relevant fragment is retrieved regardless of where it appears on the page. The key takeaway? There’s no magic formula for AI Mode visibility.

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