Wednesday, December 3

🌟 Today’s Highlights:

• OpenAI is pausing its plans for ChatGPT ads

• Google is sunsetting ads developer support forums in 2026

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• 📊 Stat of the Day: ChatGPT referrals to retailers’ apps increased 28% year-over-year. (Source: Apptopia)

• 💡 Today’s Insight: LinkedIn’s tips for effective B2B branding

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⚡️ Today’s Headlines ⚡️

👍 Threads is making it easier to share posts you’ve saved & liked. The new feature will be directly linked to the post composer, making them all immediately accessible as you post.

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🌅 Google is sunsetting ads developer support forums in 2026. With the shut down of three long-running Google Groups forums, ad developers will need to move to ticket-based troubleshooting and deeper diagnostics for campaign support.

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⏸️ OpenAI is pausing ChatGPT ad plans. CEO Sam Altman has ordered an urgent ‘code red’ ChatGPT quality overhaul and paused the ad monetization plans to focus on strengthening the core product.

💡 Today’s Insight 💡

LinkedIn’s tips for effective B2B branding

🗞 TL;DR - Maybe “become successful on LinkedIn” is on your 2026 playbook. If so, LinkedIn’s sharing their expert takeaways for B2B brands to find footing on the platform in a new 55-page guide. We’ve listed the key takeaways for you below on the importance of brand presence and maintaining brand positioning.

💡 Insight - The guide focuses on three key areas of B2B branding:

1. Presence - Maintaining a presence where your potential customers are looking, not just where you think you should be.
   How to do this: Compare the revenue of the total category business that comes through each sales channel to the share of your brand’s business that comes through that channel.

2. Prominence - Ensuring that your brand is easy to find and moving away from “rented” space towards more secure, long-term branding opportunities.
   How to do this: Create a plan toward owned prominence – aka thought leadership, community engagement, and strong brand associations – as opposed to rented quick-fixes like sponsored search ads.

3. Portfolio - Providing products that address key areas of need and maximizing your promotions by showcasing value.
   How to do this: Identify, protect, and invest in your brand’s core product/service – the one that contributes the most to the company’s top and bottom line.

Alongside a few key questions to ask to guide your B2B branding:

• Are small, growth-heavy channels worth the investment?

• Will increased investment in growth channels pay off in future sales?

• Can your investment help widen access to more potential customers?

• Do you have products/services to cover the major parts of the market? If not, do you have a plan to remove the deadweight in your portfolio to reallocate resources to more promising options?

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