Wednesday, December 10

🌟 Today’s Highlights:

• No, Google isn’t launching Gemini ads in 2026

• You can now reshare public Stories on Instagram

• Looking for talent for your next project? Look no further

• 📊 Stat of the Day: 65% of AI chats have no commercial intent. (Source: Petrovic)

• 💡 Today’s Insight: 6 marketing priorities for leaders in 2026

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⚡️ Today’s Headlines ⚡️

👎 No, ads aren’t coming to Gemini in 2026. Google’s VP of Global Ads pushed back on a recent Adweek report claiming the company told advertising clients it’s bringing ads to its Gemini AI chatbot next year.

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🔄 You can now reshare public Stories on Instagram. The new feature aims to amplify content and allows users to share any publicly posted Story to their own Stories feed with credit to the original creator.

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📊 Google launched a new Data Manager API. The new API gives advertisers a simpler, centralized way to feed first-party data into its AI-powered ad tools with less friction and better performance.

💡 Today’s Insight 💡

6 marketing priorities for leaders in 2026

🗞 TL;DR - We’ve featured SEO and social trends to care about in 2026, but what about what CMOs are thinking about looking into the new year? Sprout Social identified the top 6 priorities marketing leaders will have going into 2026 and we’ve summarized them for you below.

💡 Insight - Priority 1: Take command of social search. A recent Sprout survey found that social is now the #1 place Gen Z searches, more than Google or other traditional search engines. Social is now the front door for product discovery and more than half of marketing leaders already have a dedicated social search (SOSEO) strategy.

Priority 2: Scale your influencer efforts into a core program. 92% of marketers say that sponsored influencer content performs better on average in terms of reach compared to organic content posted on their brand accounts. People want to hear from other people, and that can also include your own company’s employees and leadership.

Priority 3: Embed social intelligence across your business. Social intelligence can be the source of truth that helps your company refine product development, strengthen your employer brand, recruit top talent, and directly drive revenue gains.

Priority 4: Solidify AI as a collaborator, not your replacement. 55% of social users said they’re more likely to trust brands that publish human-generated content (this rises to two-thirds of Gen Z and Millennials). AI should never replace human taste or creativity but can take tedious tasks off your team’s plate.

Priority 5: Think beyond service and make customer joy your north star. When a brand is unresponsive to customer outreach on social, 19% never will try reaching out on other traditional channels. Providing customer service via social is non-negotiable, but you can really stand out when you offer exceptional customer experiences rooted in joy.

Priority 6: Rebuild your team structure for a social-first world. More than 50% of marketing leaders say they want to hire for specialized roles, which allows for a more fluid social media team structure depending on your brand’s needs. The days are over of the one-person social team, especially if you want to maintain a competitive edge on social.

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