Wednesday, August 6

🌟 Today’s Highlights:

• Meet Claude Opus 4.1: Anthropic’s latest update

• Snapchat is still a thing according to 469 million daily active users

• The secret to getting more qualified leads

• 📊 Stat of the Day: Male users now make up over 33% of Pinterest's user base. (Source: eMarketer)

• 💡 Today’s Insight: Search has changed – here’s what your buyers want

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⚡️ Today’s Headlines ⚡️

👻 Snapchat’s Q2 reports are in. Despite the daily active users increasing by 9 million from Q1, overall growth is still stagnant in the U.S. Most of the upward movement is coming from the “Rest of the world” activity, but it is worth noting that Snap generates 4x more revenue in North America than anywhere else.

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🤖 Anthropic’s Claude got an upgrade. The Opus 4.1 delivers much faster agent performance, improved safety, and better coding results. The model scored 74.5 % on SWE‑bench Verified - a benchmark for real world coding problems - and improves multi‑file code refactoring and debugging.

👉 SEO: AI ranks what it sees as credible. That credibility? It's built on visibility. dofollow.com helps brands get featured on sites that search engines (and users) trust.

🖼️ Google Ads adds image & video testing in Demand Gen campaigns. With the new feature, advertisers can now run A/B tests on images and videos within Demand Gen campaigns to increase creative performance transparency.

💡 Today’s Insight 💡

Search has changed – here’s what your buyers want

🗞 TL;DR - AI has changed the SEO game as we know it. Marketers are figuring out how to stay on top of that results page with voice search, AI Overviews, Answer Engines, and conversational SERP visibility reshape how buyers traditionally discover your product. Search Engine Journal explored how marketers are responding to the shifts with five key takeaways – we’ve listed the highlights below.

💡 Insight - Here are the five key takeaways on what your buyers really want:

1. Consider more than just your ranking. Structure your articles with clear single‑sentence answers, tables, and lists so large language models can easily extract and surface your information.

2. Remember offscreen conversations exist. Phone calls, texts, and IRL conversations are often left out of attribution models but are some of the highest intent actions.

3. Listening > Guessing. There’s more customer input than ever, so use it to your advantage! Use real voice-of-customer insights to refine messaging, improve landing pages, and inform campaign strategy.

4. Optimize paid search by aligning with everything else. Align ad copy with real customer concerns by drawing from call transcripts and understanding the buyer’s stage in the decision process.

5. Don’t just rely on last-click attribution data. Models that include multi-touch, cross-device, and offline activity give a fuller picture of what drives conversions.

Why should you care? Users often move between organic results, paid ads, and AI-generated suggestions in the same session. Your messaging should be simple and consistent across all touch points to boost visibility as well as recall.

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