Wednesday, August 5

📧 3 fixes for B2B emails that get ignored instead of clicked

Your subject lines, CTAs, and send timing are probably costing you pipeline, and you might not even know it.

Jay Schwedelson (founder of SubjectLine.com) is breaking it all down live on August 11th at noon CST.

Grab your free spot here and bring your actual templates for live feedback. You'll walk away with real changes you can make that same day.

Save my free spot, August 11th, noon CST

⚡️ Today’s Headlines ⚡️

🎥 TikTok rolled out Dreamina Seedance 2.5. The new AI video generation model is designed to allow for advanced storytelling and longer clips specifically designed for the TikTok audience.

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📞 WhatsApp is fixing an issue that disabled several accounts. If you were having issues accessing your account on Monday, you’re not alone. Meta is aware and has been working on restoring access to the accounts.

👋 See you tomorrow?! Because I'm hosting a free LIVE training on Thursday about how you can easily 2X your qualified leads a month in just 5 minutes! If you need more prospects, this is by far the best opportunity in the game right now. Join me this Thursday, here!

🦾 Meta’s AI Assistant can now troubleshoot APIs, app reviews, and verification. Developers can describe issues naturally instead of digging through documents or waiting on tickets.

💡 Today’s Insight 💡

New research: Influencer reach is no longer tied to follower count

🗞 TL;DR - Social media scheduler Sprout Social just released its 2026 Influencer Marketing Report with some fascinating findings. One of the more shocking findings is that brands may see the biggest returns in awareness and revenue by partnering with creators who understand how to meaningfully fit into their wider main social platform and cultural environment.

💡 Insight - Some of the key findings from the report include:

• 60% of Instagram Reels now reach audiences where more than 70% of viewers are non-followers, showing how far a creator’s real influence can extend beyond their subscriber count

• 17% of consumers say they consider follower count when deciding to follow a creator, favoring topical alignment and community relevance instead

• 50% of companies still deploy creators primarily for “brand awareness,” though still use follower count as a proxy for who to partner with (despite it being an outdated barometer)

• 81% of Gen Z consumers made a direct purchase based on an influencer recommendation this past year

• 75% of marketers are already increasing influencer budgets in response to growing trust in influencer recommendations

• More than 80% of consumers believe influencers should use products they promote, and 44% believe they should be long-term users of a product before endorsing it

• 40% of consumers and 62% of Gen Z now discover new products through employee-generated content at least once a month

• 44% of consumers are not comfortable with brands partnering with AI influencers, while another 30% say it depends on the context

• Finding creators who align with their target audience (42%) and brand values (41%) are companies’ top challenges in influencer marketing, with measuring ROI (38%) ranking third

🙇 How Can I Help You This Week?

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