- Growth Daily
- Posts
- Thursday, August 28
Today is National Lottery Day and this year it should be dedicated to Travis Kelci because even 24 hours later, that is all over the internet.
🌟 Today’s Highlights:
Anthropic launches Claude AI Agent in Chrome
Spotify adds messaging to become more social
Finally, a way to track click, scrolls, and drop-off with zero-code.
📊 Stat of the Day: 66.6% of U.S population uses social search throughout their consumer journey (Source: EMarketer)
💡 Today’s Insight: Micro-influencers = Mega ROI, and why that works
🕵️What’s Breaking Your Funnel? GA4 Can’t Say.
Heatmap uncovers what GA4 hides...real user behavior tied to real revenue. Track clicks, scrolls, and drop-offs with zero code.
If you’re still guessing where the leaks are, it’s time to upgrade your analytics. Try it today.
⚡️ Today’s Headlines ⚡️
🤖 Claude has a new home and its Google Chrome. Anthropic’s latest AI browser agent works directly inside Chrome, assisting with tasks like summarizing, drafting, and research without switching tabs. It marks the first step toward AI copilots living natively in a browser.
👏 DTC Creatives That Actually Perform. Grapevine changes the UGC game. Real creators with credibility, fully managed production and whitelisting, and landing pages designed to convert. See for yourself!
🎧 Spotify wants to be in your groupchat. The music streaming platform rolled out a new messages feature letting users chat, share songs, and create playlists directly in the app. With 615M+ global users, the move positions Spotify to be more than a listening app, it’s aiming to be an engaged community.
🎟️ Save your spot: Clickless search is here. Is your GTM ready? Join Rand Fishkin live on Sept 17 for a no-fluff B2B Growth Show.
🎥 Google Vids brings AI avatars and consumer version. Google’s AI-powered video editor now features customizable avatars that narrate or present content on screen. Alongside this upgrade, Google also launched a consumer-facing version to broaden adoption beyond enterprises.
💡 Today’s Insight 💡
🗞 TL;DR - Micro-influencers are delivering higher engagement and stronger ROI than big-name creators. The creators with typically 10k–100k followers rank higher on authenticity and niche relevance, which makes them a critical lever in influencer strategies that actually drive conversion.
💡 Insight - Like how Kendrick Lamar said, “You can’t fake influence” and real influence doesn’t come with million+ follower count, it comes from the community you build. So, why do micro-influencers outperform?
Audiences see micro-influencers as more relatable and trustworthy than celebrity creators. They foster tighter communities, which translates into stronger engagement rates and more credible product endorsements. They also tend to cost less, making it easier for brands to scale programs across multiple voices and verticals.
Takeaway - Prioritize micro-influencers when designing creator campaigns. Use them for authenticity, niche targeting, and cost-efficient reach, then amplify top-performing collaborations with paid support. The mix of grassroots trust and scalable partnerships makes micro-influencers one of the strongest growth levers for 2025.
🙏🏼 You can now read my newsletters on Meco
5️⃣ Ways I Can Help You
Want more from me, personally?
🎙 Check out my podcast, 10 MINUTE MARKETER on Spotify, Youtube, or Apple Podcasts
📣 Partner with me to get your product/service in front of my audience here
🤝 Hire me to audit your marketing strategy or as a Fractional CMO here
👋🏼 Invite me to speak at your upcoming event here
Disclosure: Some things in this newsletter may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up / fill out their form or Growth Daily LLC might own a percent of the business. In particular, but not always, those sponsored or commissioned or owned posts might have an * in the subject headline. Read our privacy policy here.