Wednesday, August 20

🌟 Today’s Highlights:

• Microsoft now has a Copilot that corrects your Excel formulas

• Klaviyo acquired Gatsby to bridge the gap between discovery and data

• Want to take your agency from $10K to $150K? Save your seat today to get the secret sauce for growth!

• 📊 Stat of the Day: TikTok adoption for users 45 and up has grown by 1200% from 2019 to 2025 (Source: Emarketer)

• 💡 Today’s Insight: How to drive email marketing growth in 2025

💰 Steal the Funnels Behind a $150k/Month Agency

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⚡️ Today’s Headlines ⚡️

📊 Microsoft brings AI Copilot to Excel formulas. Users can now generate, refine, and explain outputs in plain language. This means faster reporting, automated campaign analysis, and real-time insights without complex formulas.

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🛍️ Klaviyo acquires Gatsby for deeper social commerce insight. The social identity platform is a nitro-boost with the e-commerce personalization capabilities for discovery.

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😎 Google is finally giving visibility into Search Partner Network placements. Users can now view site-level impressions for Google Ads Search, Shopping, and App campaigns.

💡 Today’s Insight 💡

📩 The Email Growth Blueprint: Actionable Tactics + Examples

🗞 TL;DR - Email marketing is still one of the most profitable growth levers, but only if your campaigns stand out. Elementor’s roundup of 17 examples shows how creative frameworks drive engagement and revenue with tips you can apply to your strategy today.

💡 Insights from five high-performing email formats:

• Sephora’s Advanced Segmentation Campaigns uses loyalty data + predictive analytics to send hyper-targeted product recommendations (“Based on your past purchases, here’s what you’ll need next month”). It shifts from reactive targeting to predictive personalization, driving repeat purchases before intent is lost.

• Uber’s Win-Back Campaign. Simple, personalized offers (“Your next ride is on us”) with copy that makes the brand sound caring. It re-engages lapsed users and keep churn low and effective because it ties directly to usage.

• Headspace’s Onboarding Emails. A guided, multi-step sequence that builds healthy habits through micro-content and encouragement. They convert new sign-ups into engaged, paying customers and seamlessly integrates into the mindfulness lifestyle the user wants to build.

• Grammarly’s Progress Emails. Data-driven updates (“You wrote 10,000 words this week”) highlight words written, accuracy scores, and vocabulary milestones, turning raw usage into a personal achievement report. It reinforces habits, gamifies progress, and keeps users engaged until they upgrade.

• Charity: Water’s Impact Emails. Transparent updates show donors the real-world outcomes of their contributions. This strategy is effective because they build trust and emotional connection, leading to repeat action.

Takeaway: Keep your email strategy as modular as you can. Plug in referral, urgency, or win-back flows at the right lifecycle stage. These 17 templates are designed to fuel acquisition, retention, and revenue growth without reinventing the wheel.

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