Wednesday, August 19

🔍 Ask ChatGPT the best store in your niche

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⚡️ Today’s Headlines ⚡️

🔎 ChatGPT draws more paid clicks from Google than any other top destination. According to a new study from iPullRank, ChatGPT draws a higher share of Google clicks than any other top destination.

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🎥 TikTok Live added AI-generated intros. The new tool within the TikTok Live composer will generate a summary of the live host and the focus of their broadcast, which they can then share with viewers.

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🧪 Reddit is testing AI-powered conversations. The test is a new kind of post using AI to animate and voice summary clips in an effort to drive user engagement to in-app conversations.

💡 Today’s Insight 💡

Revealed: How X scores your posts to decide ranking & reach

🗞 TL;DR - X recently published new insights into how its feed algorithm works and how its system dictates what each user sees in their feed. We’ve summarized the findings and the big takeaways below.

💡 Insight - The platform listed various positive and negative signals that define post reach and Business Insider dug into them to get a better sense of what users should and shouldn’t be posting in the app.

According to Business Insider, X’s Phoenix algorithm aims to display posts to each user based on predictions around what they’ll engage with, based on past behavior.

In terms of weighting, the Phoenix algorithm is primarily focused on driving shares, with follows and likes now being less of an indicator of perceived value to X users.

According to X’s source code:

• A share where the user copies the post URL is worth around 20 points, which equates to 40x the value of a like.

• Replies, quotes and shares via internal DMs are weighted at around 5 points per action.

• A follow is weighted at around 4 points, which is 8x that of a like.

• A repost is weighted at around 1 point.

• A like is valued at 0.5 within X’s engagement metrics, and is one of the lower indicators of positive user engagement.

Basically, the best way to maximize X post reach is to optimize for resharing.

In terms of negative indicators, the Phoenix algorithm will penalize posts that it predicts people will report, mute, or which will prompt users to tap the ‘not interested’ button.

So, while posting risky comments to spur more responses can work, it’s not advisable because if users start reporting or blocking you, you’ll be hit with significant reach penalties.

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