Wednesday, August 13

🌟 Today’s Highlights:

• Google is using LLMs to cut invalid ad traffic by 40%

• Meta is updating its Brand Rights Protection system to enhance enforcement

• If your customer data analysis is slow or siloed, you’re doing it wrong

• 📊 Stat of the Day: Threads surpassed 400 million monthly active users, up from 350 million in April. (Source: Mark Zuckerberg)

• 💡 Today’s Insight: The anatomy of a great hook

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⚡️ Today’s Headlines ⚡️

🚦 Google added new AI-powered protections to cut invalid ad traffic. The new LLMs aim to cut wasted ad spend by 40% by filtering out fake clicks and ensuring campaigns reach real, engaged users.

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🛡️ Meta added new elements to its Brand Rights Protection system. The updates will give IP holders more capacity to report violations and related concerns within their niche, helping Meta refine and improve its enforcement measures.

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🌟 Google will now let users pick their top sources for search results. The new feature called “Preferred Sources,” rolling out in the U.S. and India, allows users to select their preferred choice of news sites and blogs to be shown in the Top Stories section of Google’s search results.

💡 Today’s Insight 💡

The anatomy of a great hook

🗞 TL;DR - If you don’t win viewers’ attention in the first few seconds of your content, you may never be seen. But a strong hook isn’t the same as clickbait. You shouldn’t be overpromising things just to get audiences to stop, you should be setting up value that your content will actually deliver. Or, as Buffer puts it, “a good hook doesn’t guarantee success, but a bad one almost always guarantees that your content goes unnoticed.”

💡 Insight - First of all, what makes a good hook? A good or great hook often includes four key elements working together in harmony:

• Format - Where and how your hook shows up

• Platform - Where your audience is scrolling

• Psychology - Why it grabs attention

• Algorithm - How the platform decides to show it

Next, you need to define your hook. It doesn’t need to explain the whole post or be profound, but it does need to spark something (curiosity, recognition, tension, anything that makes someone want to see more).

Lastly, lean into the psychology of scroll-stopping hooks. The most effective psychological techniques behind scroll-stopping hooks include:

• Curiosity Gaps - withholding the right amount of information to create tension

• Fear of Missing Out (FOMO) - signal exclusivity, urgency, or momentum to activate the need to feel included

• Relief of Missing Out (ROMO) - validate opting out to take the contrarian stance

• Novelty Bias - encourage seeking what feels new, strange, or different, especially in a sea of sameness

• Identity Triggers - speak directly to a niche cohort of audience & what they’re going through

• Social Proof - mention real numbers, other people, or shared behavior to make your content feel more credible and relevant

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