Wednesday, August 12

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⚡️ Today’s Headlines ⚡️

🔎 Google is testing an advertiser list above mobile Search ads. The new mobile Search ad layout experiment surfaces the advertisers in a sponsored results block before displaying the ads themselves, giving users more context before they click.

🚨 Shopify stores are quietly stealing sales by ranking on ChatGPT. One store went from 576 to 5,373 AI visits in 2 months with IndexGPT. Get 25% off for life. Start here →

🤝 Reddit added two new platforms to its Ads API partnership program. Ad tech platforms Skai and Innovid now have direct links to Reddit’s ad data and can help advertisers activate and measure their in-app campaigns.

🌐 Google still matters. So does ChatGPT. So does the map pack and that AI summary at the top of the page. Ranked gets you found across all of them from one place... SEO, PPC and AI visibility, one team, one dashboard, from $99/mo. Stop duct-taping five vendors together. Start free →

🚷 Meta added dedicated ad exclusion audiences. The option allows brands to create exclusion-only audiences for Meta ad sets, providing another way to omit specific people from ad targeting in the app.

💡 Today’s Insight 💡

New Study: Reddit’s influence on purchase decisions

🗞 TL;DR - Reddit just published its Path to Purchase research study based on two surveys of 14,000 respondents in the U.S. and about 6,500 respondents in the U.K. The study found that the platform is becoming a key part of the purchase journey, particularly as consumers use it to validate recommendations they receive from AI.

💡 Insight - Some of the top findings from the study:

• Half of U.S. shoppers now verify AI chatbots’ product recommendations via Reddit compared to more than 1 in 3 U.K. shoppers

• Reddit ranked first among all social platforms in terms of helping people make faster purchase decisions

• People on Reddit are more likely to trust Reddit to verify AI recommendations than they are to trust family or friends.

• Half of Reddit users say they come looking for the honest truth about a product, brand or service that AI can’t provide.

• More than 1 in 5 shoppers now include Reddit directly in their search queries to find human perspective for their answers

These findings suggest an interesting feedback loop: AI systems increasingly cite Reddit, and consumers increasingly use Reddit to fact-check AI. For marketers, Reddit is therefore becoming relevant as part of both purchase research and AI visibility.

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