Wednesday, April 9

🌟 Today’s Highlights:

• Instagram is testing lockable posts to encourage engagement

• Google released an overview on AI updates to Business Listings, Search, & more

• Here’s why your brand needs a newsletter right now

• 📊 Stat of the Day: 49% of mobile gamers became aware of a new product through an in-game ad. (Source: Zynga)

• 💡 Today’s Insight: Writing tasks humans are better at than AI

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💡 Today’s Insight 💡

Writing tasks humans are better at than AI

🗞 TL;DR - We love when AI can save us time and optimize our workflows… but there’s still a lot of tasks humans do better than AI – like certain writing. AI can provide valuable SEO knowledge, synthesize complex information, and provide precise pieces of writing based on your prompts. But humans can be culturally responsive, original, and personal in ways AI struggles to be.

💡 Insight - Ideally, AI should handle the baseline 80% of writing – synthesizing large amounts of data and research, creating content that adheres to a specific prompt, and keeping within specified brand guidelines. But humans should focus their creative energy on the 20% that no AI has: unique perspectives, surprising stories, moral nuance, cultural references, and truly novel ideas.

Here are some key indicators that scream “an AI made this” where humans can shine:

• Sterile, overly formal language that no human would use

• Predictable sentence patterns that create a hypnotic rhythm

• Awkward transitions between ideas without natural connective tissue

• Impersonal, robotic tones and voices

• Stating facts that sound possible but don’t hold up to scrutiny

• Writing devoid of personality, humor, or authentic perspectives

• Surface-level treatment of predictable topics or super obvious ideas

• Forgettable openings and conclusions that fail to engage your reader

AI often has a lot of weaknesses that novice human writers do, but humans can learn to overcome them through their authentic lived experiences.

⚡️ Today’s Headlines ⚡️

🔒 Instagram is testing ‘lockable posts’ to boost engagement. The concept allows users to set a code for viewers to unlock the post, such as a word in a caption or in a subscriber DM group.

👟 Nike's 'Just Do It' campaign that catapulted their business to massive growth was put together by an amazing agency. Match with your amazing growth agency in 60 seconds here →

💡 Google shared a new overview of its evolving AI process. The overview includes information on how its increasing its usage of AI-based systems to detect fraudulent business listings, improve Search, and create podcasts about random artifacts.

😎 How can you use AI to automate your marketing? What is VIBE Marketing? You gotta listen to the newest episode of The @MarketingMax Show on YouTube, Spotify, or Apple today!

🗓️ Instagram is testing monthly performance recap summaries. The metrics summary, which is sent as a notification to each creator account, provides a Story-like full-screen set of slides that summarizes your performance from the past month.

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