Wednesday, April 8

🌟 Today’s Highlights:

• The truth behind a popular Instagram engagement hack

• One in five ChatGPT clicks go to Google

• The hidden cost of Martech

• 📊 Stat of the Day: 70% of teens in Australia are still accessing social media, despite the country-wide ban. (Source: Social Media Today)

• 💡 Today’s Insight: Three things you need to know about AI lead gen

👀 There’s a Hidden Cost of Martech

Every duplicate workflow, disconnected CRM, or bad attribution report eats into profit.

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⚡️ Today’s Headlines ⚡️

🕵️ Adam Mosseri, Instagram’s CEO, debunked a popular engagement hack. Turns out, reposting a grid post to your stories doesn’t increase reach.

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⚡A new study shows that one in five ChatGPT clicks goes to Google. Despite a 206% jump in referrals, most sites see minimal traffic as pre-trained knowledge becomes more popular. Google accounts for over 20% of outbound clicks.

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✍️ LinkedIn shared tips on using articles to increase engagement. The insights included building an ongoing audience with newsletters, making content easy to consume, and highlighting executive thought leadership.

💡 Today’s Insight 💡

Three things you need to know about AI lead gen

🗞 TL;DR - AI isn’t only changing the landscape of search and discovery; it’s also transforming lead gen. LLMs and chatbots are streamlining the research phase–meaning, leads that come from AI search have higher sales intent, and the process moves much faster.

💡 Insight - Here are three key things your SEO and PPC team need to start doing now: 

1. Figure out which AI platform your visitors are coming from. Every LLM and answer engine has its own logic, leading to different outputs for the same prompts. Figuring out which chatbots are most aligned with your brand will guide better decision-making for your AI or SEO strategy. Run tests on all major platforms to help you identify the LLMs that matter most for your vertical. 

2. Connect AI traffic to actual conversions. This move is crucial for optimizing your AI marketing efforts. If you can identify AI as the source of your best leads, it makes it a million times easier to pivot your SEO strategy. Make sure you are monitoring every single lead interaction for complete funnel visibility. Your team should have clear insight into every conversation, be it through calls, forms, texts, or chats. 
   

3. Respond immediately to AI leads. They convert much faster, so it’s imperative to act on high-intent traffic ASAP. AI-directed callers have already done their research inside your LLM, so by the time they reach out, they’re ready to make a purchase. There are various ways to set up AI-assisted lead handling to ensure clients aren’t slipping through the cracks, like deploying an AI voice agent for after-hours and automating follow-up texts for missed calls.

🙇 How Can I Help You This Week?

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Bonus:

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