Wednesday, April 30

🌟 Today’s Highlights:

• Bluesky went down multiple times yesterday

• TikTok is rolling out 60 min video uploads to more users

• It’s time to embrace the anti-agency SEO solution

• 📊 Stat of the Day: X has had a 10.5% decline in EU users since last August. (Source: X)

• 💡 Today’s Insight: Your 101 guide to Threads analytics

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💡 Today’s Insight 💡

Your 101 guide to Threads analytics

🗞 TL;DR - Threads is definitely here to stay and its analytical metrics have grown pretty significantly since the platform’s launch almost two years ago. But if you’re still struggling to understand how to measure your success or ROI on the platform, Hootsuite has a full guide on how to monitor and interpret Threads analytics – and we’re summarizing the key takeaways for you below.

💡 Insight - What metrics can you track on Threads? Views, Interactions, Interactions by Media Type, Engagement Rate, Top Posts, Followers, and Audience Demographics.

Like most platforms, your goals will determine what the most important metrics are for you to track. For example, if your focus is audience growth, you should be tracking follower count or follower growth + engagement rate. If your focus is visibility, you should be tracking top posts, reposts + quotes, or amplification rate (number of shares divided by total followers).

If you want to implement a realistic, 5-min routine for checking your Threads analytics, here’s what Hootsuite says you should do:

• Daily: Check interactions & views for any major changes that require immediate action

• Weekly: Review weekly trends and analyze your performance based on the relevant metrics for your platform goals

• Monthly: Create a Threads analytics report (or have a social media monitoring platform automate it for you) to share with all relevant stakeholders

⚡️ Today’s Headlines ⚡️

😵 Bluesky experienced intermittent outages yesterday. An initial outage started at about 6am ET for about 40 mins, then another crash at around 8am. The back-to-back outages led to users around the world being unable to refresh feeds on desktop or mobile apps.

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⏰ TikTok has started rolling out video upload lengths of up to 60 mins long. The feature, which has been in testing with a smaller cohort of users, increases the max time from the previous max time of 10 mins long.

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🎨 Instagram might enable custom colors for Notes. The option, which is currently in test mode, would be an optional process that enables users to select a color and emoji for Notes in the app.

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