Wednesday, April 24

Today's Essential Marketing News & Tips

They did it, y’all. The U.S. Senate finally passed the bill forcing the TikTok sale or risking a nationwide ban on the app. Learn more in Today’s Headlines below 👇

📊 Stat Of The Day 📊

In April, Threads averaged an estimated 28M daily active users (DAUs) while X averaged 22M DAUs, a 21% lower usage than Threads. (Source: Business Insider)

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⚡️ Today’s Headlines ⚡️

🚨 Biden is expected to sign TikTok bill today following Senate approval

🍪 Google has delayed the deprecation of third-party cookies (again)

🔎 Meta AI is pointing to search results from Google and Bing

📺 X has debuted a new connected TV app moving towards video-first

🪚 Reddit has been quietly changing how its homepage works

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💡 Today’s Insight 💡

🗞 TL;DR - Summer is fast approaching in the Northern Hemisphere, and Pinterest wants to help marketers better understand rising travel trends to tap into themed marketing opportunities.

💡 Insight - Pinterest claims 8 in 10 weekly users turn to the platform when planning their summer travels. Additionally, the platform has seen over one billion travel-related searches and over 10 billion travel saves in one year.

Some of the related searches that have skyrocketed in the last year:

  • travel vision board (+210%)

  • packing guide (+480%)

  • glamping aesthetic (+260%)

  • national park (+250%)

  • places on earth that do not feel real (+240%)

  • comfy road trip outfit (+250%)

  • village vibes (+145%)

  • exploring abandoned places (+230%)

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