Wednesday, April 23

🌟 Today’s Highlights:

• LinkedIn added a ton of new updates to Premium Company Pages

• Meta launched its CapCut competitor app Edits

• Did you know you can hire the same team behind this newsletter for yours?

• 📊 Stat of the Day: Google Search spending grew by 9% YoY in Q1 2025. (Source: Tinuiti)

• 💡 Today’s Insight: Niche communities are the secret to success

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💡 Today’s Insight 💡

Niche communities are the secret to success

🗞 TL;DR - Sure, everyone loves big engagement numbers. But what might be more meaningful is engagement with a dedicated, niche audience. Micro-influencers and their niche communities tend to be more active and dedicated – which means if you can break into them in an intentional, authentic way, you might be rewarded with a strong conversion pipeline.

💡 Insight - Not convinced yet? Here’s why brands should engage with niche communities:

• Deepens brand loyalty - By engaging with customers in a space where they feel valued, you’ll boost their loyalty over time.

• Helps access targeted audiences - Your products and services aren’t for everyone, so instead target audiences that fit your ideal customer profiles.

• Builds authority and expertise - Being a source that people turn to for expertise on certain topics helps solidify brand trust.

• Increases cultural fluency - When you spent time in niche communities, you get to listen and participate in dialogue, which helps your brand authentically enter into viral trends and popular conversations.

If you’re not sure how to start, check out Red Bull’s involvement on Reddit (u/redbullgivesyouwings), Sephora’s Beauty Insider community, or Dr. Martens #TeamUpOnTheTrack UGC collaboration with music subcultures.

⚡️ Today’s Headlines ⚡️

🌟 LinkedIn added new elements to Premium Company Pages. The update includes custom CTA buttons, the capacity to auto-invite people who engage with your company content, improved insights into Page visitors, testimonial display, access to AI writing assistant tools, and more.

📈 Want access to my 100+ best Growth Hacks vault? They are all inside of Growth Hacks University, which also comes with 6+ hours of my best marketing trainings & my personal website & ad headline swipe file. Start your 5-Day Free Trial Here →

✂️ Meta released its CapCut rival Edits globally. The standalone video-creation app allows creators to keep track of video ideas, get inspiration for new content, and create videos with effects and AI tools.

🙏🏼 Need more content & leads? You can now hire my content & lead gen team to write your weekly newsletter, grow your list, & use my secret sauces to turn your new subscribers into leads/customers. See if you are a fit here →

🎯 LinkedIn launched ‘Qualified Leads Optimization’ for ad targeting. The feature, which can now be applied to any campaign using the Lead Generation objective, enables brands to set their own parameters around “qualified” leads to optimize ad targeting.

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